Monday, July 29, 2013

One of the most well-known and respected names in the search industry, Rand Fishkin, as a provider of inbound marketing services with his company Moz, formerly known as SEOmoz is having a webinar about PPC Is Inbound Marketing! How to do PPC in an Inbound Compatible Way on July 30, 2013 2PM EDT, 11AM PDT (July 31, 2013 2AM Philippine Time).

In this webinar, Moz CEO Rand Fishkin and WordStream founder Larry Kim will explain why smart inbound marketing is responsible for 90% + of clicks on the web, and how to do PPC in an inbound marketing compatible way.

Below are the things that you can be learn on the said webinar;

- The changing definition of Inbound Marketing and why marketers should care.

- The difference between the spammy vs. inbound way of doing PPC.

- How to create relevant ad experiences that target by Time, Location and Device.

- How to use PPC to amplify your content marketing efforts.

There are only limited slots, so register now!

Tuesday, July 23, 2013

Owning a website can help you generate additional income. Enjoy the success of your efforts by taking consideration of your website content and your target audience. Know the approximate number of your website visitor who checked your site regularly and starts 
implementing any of the following; 

Google Adsense

Google delivers text and image ads that are related to your website and its content. If your visitor clicks on an ad, there is a portion of the amount paid by the advertiser to Google that you will receiveYou can receive 2 cents to one dollar per click on average, and this will depend on keyword.

Affiliate Programs

Join affiliate programs, when you register you will be given an affiliate link to track your referrals. Make money by selling other people's products and services, you will be paid on per sale or sign-up basis.

Ad Space

You can sell banners and/or classified ads on your website. Sell sponsor ads that will be placed in a special section of your website like in the top or in sidebars. 

Sell Your Products or Services

You can also sell your own products and services that are related to your website. Make sure that you have the ability to secure payments through credit cards otherwise, use other payment methods like PayPal, ClickBank, etc. The delivery should be fast as much as possible. 

Make Charges For Access

Sometimes you need to ask for a small amount of charges for your content like e-books, report, software, etc. especially if its valuable, and you did a hard work for it. 

Now that you know some possible things that you can do to generate additional income using your website. I suggested that youstarted with Google Adsense. It is easy to customize and install, as simple as copy and paste the HTML codes in your website from Google Adsense.  While most affiliate programs can also be considered because it is free to join, and most of them offer marketing and resources tool that you can use for your new Internet home business. 

If you find this article useful, why not hit me a comment below.

Good Luck! 

Photo Courtesy Of:

Tuesday, July 16, 2013

Since the creation of Smart phones, access to the Internet became possible. Responsive web design was also introduced just recently. Responsive design is a web design approach aimed at creating and modifying smart phones as well as for tablets to provide optimal viewing experience, more like trying the best to replicate the same website as seen on the desktop format by applying layouts. These layouts were customized to adopt a wide range of smart phones and tablets and to provide quality applications and viewing experience. 

The goals of App Store Optimization (ASO) are:

1. To be found on the first pages.

2. To rank higher against competitors.

3. To rank higher via keywords.

4. To rank higher in Google semantic search for Applications.

Like in the old days of SEO, multiple platforms are needed to optimize, although ASO this time has separate app versions for each of them. The largest one would be Apple App store, Android Market, Blackberry App world, Samsung App store and other alternatives. Although young, it is the new future for SEO so here are some basic ranking methods.

App Store Ranking Factors

• App Name – the name of apps here are categorized alphabetically so that means that the closer the name of the app to A means it gets more noticed.

• Publisher’s App name – keyword rich app names are much more helpful like TORO games, TORO map, TORO Food Search much better.

• Keywords – everybody knows that the most 

• keyword rich content gets the most notice.

Most Popular ranking factors as observed are closely similar to Website ranking factors.  

Adapting to ASO won’t be that hard. The good side about this is that by learning and applying this new trend, it can help your e-business boom and bloom.

Sunday, July 14, 2013

Google is really serious updating their products and services. Have you noticed some changes with your Google mail lately? If not check it now, and you will see features that you had never been saw before when you open your Google mail account. 

All your messages are classified into categories that make it easy to focus more on messages that are important. Below are the following changes in Google's mail; 

1. They organized the Inbox tabs to put you in control.

2. It organized into categories with five optional tabs such as Primary, Social, Promotions, Updates and Forums. It makes these categories to read messages with same type all at once easily. 

3. You can now customize the message you want in different tab from the five tabs to none. All you have to do is to drag and drop it into your chosen tab.

4. You can also have the new inbox for your mobile device. It is available now for Android 4.0+ devices, iPhone and iPad. You can get it on Google Play or in Apple App Store. 

To learn more about the new inbox of Google Mail visit Google help center or watch this video.

I have read some comments with these new Inbox changes, and most people don't like it while others do manage this kind changes well. For me, It doesn't matter whether it has change or not, the bottom line is that this service is 
still free, and we cannot demand on things we like or not. I believed that Google has the right to do what they think best for their products and services. 

Enjoy emailing!

Thursday, July 11, 2013

Every time I meet my friend, she always asked me things about doing business online. We talk about things we thought that might be working and not. So I decide to conduct a small research on the Internet and have read successes and failure story. 

And so I came up with the ten common mistakes when starting an online business. I would like to share this to my friend as well as to you. The question is what are the mistakes made in starting businesses? For sure newbies love to know about this so that they can avoid such things.

Below are the Top 10 mistakes made when starting an online business:

1. Waited too long for Product/Service Launching.

People used to wait to have more subscribers before they offer something. Others can't find time to blog or podcast their products/services. If you're trying to build a business, you need to take the risk head-on. It's creating something that no one will pay for. 

Practice creating and launching products. At first, it may not thatwell, but sooner you will see the sustainable revenue. 

2. Solve the unimportant problem.

Trying to solve a problem that nobody cares about it is one reason why business fails. Look for more important problem and not a bigger audience.

3. Not listening to customers.

"They say customers is always right," yes because they know what they like to buy or not. 

Listen to them always. Listen to those who say that they won't buy and find ways to know why. Customers always have answers for your business.

4. Not being distinctive.

I think all Business has competition, all you have to do is to be different from them. Give your customers the reason why they have to choose your offerings over the others.

Think like a customer, try to be much better!

5. Choosing the right products/services.

Some people, forget to choose the right products/services. Make sure that you have a passion for this. This is something that you like and care about.

It's not right to us what the world needs. Ask yourself what you can offer and do that to live.

6. Wrong expectations from the start.

Building a business is a big endeavor, and it's not easy and very quick. 

You can't do it with a full-time job. It will be much harder. Doing a business with other things will probably fail because there is no overnight success, and these are the hard truths. 

Ask this to yourself before building your own business;

 - Will be building this business still be worth it if it takes years to get there? 

 - What if building the business is harder and more stressful than your current job? 

7. Spend time planning but not doing it.
If you want to be a successful entrepreneur, you have to be the worker-bee mode and the CEO mode. 

I remember what Thomas Edison says that "Genius is one-percentinspiration, ninety-nine percent perspiration." 

8. You can't do it alone.

No one will succeed in business alone. You need people like workers, suppliers, etc. as well as customers.

Support from other entrepreneurs and other people with more knowledge and experience is needed. 

While the support from the family and friends will help you face the struggles and other business problems.

9. Confuse in “blog” and “business”.

Remember a blog is not a business. 

A blog is only your platform to share your ideas, to connect with people and grow your audience. It's just a tool that you can use in building influence. 

A business is something that you earn a profit while offering something by products or services. 

10. List down your goals/plans.

Sometimes we forgot to do the most simple things. We should always create a list of our goals so that we won't miss a thing in our plans, and then we should evaluate the over-all performance. 

If things went wrong, we should figure out what how to make it right. Anyway, everyday is a learning process, especially if you are a noob.

Share your thoughts in the comments below.  You might just help someone avoid a big mistake in creating online business, and if you think this is helpful, please care to share this post to your friends.

Tuesday, July 9, 2013

Google+ is not just a simple social networking site. Its home to vibrant, and an active community with deep engagement. Learning and finding out how to take advantage of these communities to have a long-lasting relationship 
with your audiences.

Below is the effective strategies that will keep you engage on Google+ to the next level.

1. Find-able Google+ Page.

Adding Google+ badge in your website makes your Google+page find-able. Adding a badge for your personal and Google+ business accounts will makes 
easy for your visitor to engage with you in one click.

2. Network Circles.

Create your own network of circles and manage different groups. It is an effective way to build new relationships that will keep you connected 
with other people.

3. Add Compelling Content.

There are two kinds of compelling content. The first one is visual content like images, videos and infographics stimulates engagement and promote shareability while the resource content solicits a huge volume of comments. Adding hashtags on Google+ can help you to find related posts, conversation and trending topics. 

4. Be Proactive.

Always start conversation. Posting and sharing content is not sufficient, try to boost engagement to trending topics. Commenting and asking some questions will do. Track your interactions with others. Ideally, you can start with 2-3 comments or questions per day aside from you posting and sharing.

5. Join Groups.

To keep connect to other Google+ users, especially those with the same interest or business with you. Paticipate with communities and hangouts will build a strong presence for you. Identify the community or hangouts and hangouts on air (HOA) you like to join and make a priority to participate there regulary.

These simple strategies that we sometime forgot to do are very useful to build long-lasting relationship with your readers. 

If you find this post helpful, please leave your comments and question below. You can also, add me on Google+.

Friday, July 5, 2013

As a blogger, we always wanted that our post will be on the top search of search engine.  Technically, blogger's also needs to have SEO capabilities to help them benefit more especially if a blogger is into making money through blogging with their respective blogs.

Try making some experiment to learn new things with your blogs. In this article I will share some basic and practical way how to rank a specific blog post in Google. Below are the instructions that you can follow.

Wednesday, July 3, 2013

Will guest post worth? Well, getting to engage with new audiences by guest blogging is one way to establish yourself to be a leader and acquire a quality inbound link or two.  It was said that not all blogs were created equal. It is important to be sure that you will be getting a positive in return. 

If that is the case, and you really want to highlight some of the things to look for evaluating your prospect for guest post, you might like to continue reading and take a look at the following; 

Engaging To Readers

- A substantive and authentic way is if the site visitors are interacting with the blog post. An interactive community that's unlikely promoting the content and can provide feedback with a relevant remark. 

Social Networking Shares

- Post should have displayed sharing buttons and if the reader will share it via social-networking sharing buttons it means that this one is engaging in a community level. 

RSS & Email Subscribers

- Check the site via Google's reader to know the RSS and email subscribers to determine whether it contains a quality content. However, it still always fair to ask the blog owner to provide his number of subscribers. 

Backlink Profile

- Blog with a high number of inbound links is an excellent indicator that this one is reliable and has a good source of quality information. 

Quality of Post

- So, if the post is clear and very compelling, free from spelling and grammar mistakes. It's a good sign that it has a quality post that makes it more comprehensive. 

These are the few things that I think will help you in finding a guest blog post. What about you, What you think that makes you to guest post? I would love to hear something from you in my comment's section.

Tuesday, July 2, 2013

Social media is the category of internet mediums where people stay connected, conversing and networking. It joins social interaction and technology. These are usually mobile based and internet based. Myspace, Twitter and Facebook are good examples of social media on the internet.

Everyone benefits from social media on the internet for the reason that it gives us a medium to communicate and stay in touch with each other. Advertisers and consumers also use this medium as a way to buy, sell and look for interesting products. Social media help you broaden the reach of your message as a marketer, a customer or if you just want to get something out to the public.

Social Media on the internet is not just for emerging small businesses and regular people. Major corporations have taken advantage of the internet and social media to expand their products and to reach out to more potential customers. Absolute Vodka has uploaded advertising videos on Youtube and is taking advantage of Facebook to house their fan page, BMW also has taken full advantage of Facebook for their promotions and have created a Rampenfest fan page. Even current United States President Barrack Obama has utilized Twitter during the Presidential Election and has almost 200,000 followers.

It is obvious that the role of social media on the internet has been very appealing to everyone and every business. Our President, an established beverage company and mobile manufacturers have made good use of social media to promote their products and services.

As of today more and more marketers are using social media to inform customers about what their business stand for and what their products and services are. It gives marketer an identity. It makes advertisers and their businesses real to consumers.

However, advertisers and businessmen should not expect overnight popularity by using social media on the internet. It makes it easier for you to make customers aware of your business but it will take time and effort from your end before your business can reach its full potential.

Monday, July 1, 2013

Every owner of blog dreamed of becoming one of the top blogs. Other bloggers find their success while others experience the struggle to survive online.

First, think again the meaning of blog. Then decide whether your a blogger or publisher. Alright, once you have decided here are the five tips to help your blog into a more powerful online.

1. Gather Your Audience Interest.

Who are your targeted audience? What are types of content do they like most?

If you know exactly what kind of content that your readers want, then it's much easier for you to create a posts that can be widely read and shared on social media sites.

Asked your readers. Use a simple survey or polling questions. Here's how to do it;

- Create a survey or polling question.
- Ask direct question to them. Example: "What question about (your subject/topic) you like to be answered most?"
- Ask your readers and fans to take your survey/poll.
- Afterward, study all the results.

2. Re-write Hot Topics.

If you know and understand your audience interest, you have to create a plan in creating content that is focused around their popular subjects/topics. Example: "Why Social Media is popular?"

Other topics could be like;

- The Popularity of Social Media
- 10 Popular Social Media Today
- Top Trending Social Media

Creating more blog post on the very same topic without looking repetitive. Get enormous mileage by re-writing new and related articles that is focus in a single topic that your readers will be very 
interested in.

3. Influence The Power of Multiple Authors.

Most of the largest blogs in the industry have multiple authors contributing to them. One good example is Technorati.

There are some benefits of having contributors who will write for your blog and these are the following;

- Your site performs to have more prominence because it's not only about you.
- You gain fresh voice and can cultivate new topics to re-write.
- Other contributor can also promote the content they write in your blog.
- Create strong organization with contributing writers.

4. Merge Social Shares. 

One of the misconceptions in blogging is that "Great content will be fond, you simply need 
to write it."

As a matter of fact some of the best and talented bloggers on the world are undiscovered. Why? because they don't have enough readers for their blogs.

To become on the top, you need to enable people to share you blog post effortlessly with their friends and followers. Social Sharing Options should be visible near on the top of the post.

5. Catching Emails.

One of the biggest secrets in a successful blog is that you share your updates with your subscribers through emails.

You need to encourage people to become your returning visitors. Use email subscription forms. Place multiple locations where you can encourage people to sign up for email newsletter.

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