Monday, June 30, 2014

I was invited to be one of the speakers for the Social Media Day 2014 in Baguio. Usually, I am just an attendee in events like this and since this is something new for me. I need to do the best I can to be able to deliver good information. My topic is about Hootsuite and I decided to give the basic introduction, my talk is about Working Your Way Around Hootsuite Dashboard.

This year's hushtags for the 2014 Social Media Day are the following;

# SMDay

For event sponsors


Suppose to be, the event will start with the Introduction to Social Media of Mr. Vincent Tabor, hanging out via Google hangouts but he is still in the plane heading San Diego that is why, we proceed with the program. I am the first speaker then we had the android games and followed by the presentation of Ms. Krish Centeno for Blogging and Social Media for Business Media.

Networking and getting along with other attendees is one of the best part of the event after the snack serve by Azalea Residences, Mr. Myke Jarata for Responsible Use of Social Media while Jay Jamero, talking about Google Plus and Aldreen Dumasig on Story Telling. 

Lots of chocolates and google pen everywhere as a prizes in the games. There is also an intermission number from one of the students of St. Louise University who played violin to the tune of Broken Vow. 

It was such a fun and learning day for as we celebrate the Social Media Day 2014. This event will not be possible without the support of Hootsuite, Smart, Azalea Residences and Google Business Group Baguio.

Monday, June 16, 2014

Upon Twitter’s plunge in the internet, people started questioning the efficiency of posting significant information especially for business with only 140 characters to use. However, eventually, Twitter underwent huge improvements and added some features that benefit businesses, which led to becoming one of the most impressive and excellent social media platforms for businesses.

Suddenly, businesses had an epiphany on Twitter’s 140 characters and swamped the site in big numbers. Consequently, this soaring growth in Tweetosphere paved the way for a great need of implementing a set of conventional rules, principles, and guidelines on the scope and limitations of what businesses could carry out in Twitter.

In an interesting manner, many social media specialists usually talk about the things that can be done on Twitter, but they forgot to focus also on the relevant things that shouldn’t be done on Twitter. Gladly, I am going share the things that you must avoid doing on Twitter.

• Too Much Tweeting or Re-Tweeting – I discovered that some businesses are 
guilty of over-tweeting/re-tweeting. They tweet excessively and what’s worse is that their tweets are repetitious. This is really bothersome to find that the same tweets are appearing in my feed every night before I sleep and they come out again the next morning. The intention is to be wise on the frequency of tweets and the content of tweets.

• Follow Everybody with an Account – Sometimes, businesses forget the very 
important fact that Twitter is an efficient tool for their business IF they know 
who their target audiences are. You follow people with hopes to follow you back and gain additional followers- it doesn’t work that way, and it won’t help your business. Instead, purposefully follow the ones who would associate with your business. Moreover, keep in mind that automatic follows (auto follow) can only give you additional number of followers but it cannot guarantee the quality which is why you should make certain that you consider your choices prior to turning the follow button on.

• Blackguarding – Employing foul, obscene, or offensive tweets can only get your business in the worst scenario. You must keep your self-regard on 
Twitter. Always be attentive of the language you use and respect everyone. 
Keep in mind that you are dealing with human beings who can feel so it is very essential to avoid hurting their sentiments. The golden rule here – “tweet others the way you would like to be tweeted”.

• Incomplete or Imprecise Profile – Most users do not follow Twitter accounts 
whose profiles have not been completed or who give dis-informing information on their profiles. Majority of users only get associated with real businesses which are guileless when it comes to their practice. Be sure to put in your profile all the necessary information and never provide any incorrect details.

• Jactitation – Whereas Twitter is a tool for the promotion of businesses as 
well as its related products, it is not advisable to tweet blatant sales talk to be recognized and patronized. Do not praise and boast yourself or your business excessively. Practice a balanced approach at all times.

• Personal Conversations – Refrain from having any kind of personal 
conversations on Twitter if you are a business person. There is no point in living them futile information overload as they are not most likely to get interested about it anyway.

• Tweeting Rarely – As it is important to avoid excessive tweeting, it is also 
equally relevant to avoid posting once in a blue moon. Make sure that you tweet frequent enough as long as you make sure that you have quality information to share. This will help secure your followers’ interest in being associated with you.

Avoiding these practices in Twitter would not only create a more harmonious 
environment within the micro-blogging sphere, but would also help your business attain a more professional recognition among your followers.

Thursday, June 5, 2014

It was July 11, 2013, the Dolby Atmos, the newest revolutionary technology in the world that has a world class standard in sound technology debuted in Greenhills Cinema 6,7, and 8 at the Promenade, Greenhills Shopping Center, Philippines.

Dolby Atmos is a state of the are sound technolgy that brings the movie sounds to life. It will make you feel that you are part of the picture in the middle of action.

It has more channels ofaudio than a typicall surroundsound system. Enabling its aural tracking of objects in a 3D space, to create a more lifelike sound. It uses computer algorithm that can drive the audio across the hall by splitting it across multiple speakers to get its positional effects.

Dolby Atmos delivers a powerful and dramatic sound listeningh experience in cinema and allowing sound to move around the theater. It create more realistic effects you'veeverheard with a total of 64 speakers placed arround the theater.

Major movies has been picture in there such as The Hunger Games: Catching Fire, 300: Rise of An Empire, Captain America : The Winter Soldier, The Amazing Spiderman 2, Godzilla, Meleficent amongts other.

The General Manager of Greenhills Cinema, Paolo Mendoza says,"You  need to invest in a CP850, which is the latest processor used by Dolby as well as special Perlux screens. The new Promenade screens are also bigger -- floor to ceiling in heght and spread side to side – in essence, a mini Imax.”

Today, 150 countries around the world enjoys the revolutionary Dolby Atmos technology. Greenhills Cinema is the first in the Philippines with the most number of Dolby Atmos theaters in the whole of Asia.

Monday, June 2, 2014

With the advent and boom of social media, business enterprises also saw it as an opportunity to establish brand awareness and connect with their customers on a personal level. Today, businesses are utilizing social media to engage with their clients like never before. But with thousands to millions of messages sent every single day, how business could manage all their social media accounts effectively?

That’s why HootSuite can come very handy. Instead of opening each social media account, sharing passwords, and spending countless of hours tracking individual social media effort and activity, HootSuite allows you to effectively and conveniently manage, collaborate, and execute social media campaigns across different platforms from a SINGLE and SECURED web-based dashboard.

To help you get familiar with this awesome social media management tool, here’s a quick rundown.

Setting Up Your Dashboard

  • Adding Social Networks – As mentioned earlier, the big question here is how do you seamlessly manage all your social media profiles effectively? Well, the answer is provided by HootSuite as it can help you import your social media profiles and access all of them from a neat-looking and centralized dashboard. If you want to add a social media account, simply go to the “Streams” section, then click “Add Social Network”, select what type of account you’d like to add, and then simply put your username-password combination and you’re all set.

    In addition, you don’t have to connect that profile again in the future. What’s more interesting is that you can actually add multiple social media profiles (same social media network) to your dashboard! This can be very beneficial if you are concentrating on a single social media platform like for instance, Twitter campaign only.   

  • Adding Tabs – In HootSuite, the easiest way to organize all your accounts is by using tabs. As much as possible, think of your dashboard as a filing cabinet where each tab is your file folder. The good thing about tabs is that you can also use them to group and organize social media content you want to manage or monitor. This implies that tabs are not restricted for managing social media accounts only.

    There are many ways to organize your tabs. By default, your social media networks are organized as tabs but you can fully customize them whenever you desire. For instance if you are a social media agency, you can designate tabs as your clients so you would know exactly what is going on with their social media accounts. Given this feature, you can also assign tabs to monitor what your competitors are up to.

    To create/add a new tab, simply click the “+” button at the end of your tabs list and type in your desired name for that tab. In order to remain organized, you can edit or rename the tab by simply double clicking it. In addition, you can drag and move them if you want to group them with others. Needless to say, tabs give you the power to manage and organize all your accounts and content in a very convenient way.    

  • Adding Streams – Apart from monitoring accounts and activities, how do you streamline the information flow of your networks? Use streams to organize and monitor the incoming content! Actually, streams will maximize your ability to monitor in HootSuite.

    Simple click the “Add a Stream” button in your dashboard, choose your desired social media platform, and select your profile. In a single tab or profile, you can add up to 10 streams such as (for Twitter) Home Feeds, Sent Tweets, Mentions, etc. What’s good in HootSuite is that you can have multiple social media profile stream under a single tab! On top of that, you can customize these streams in a way that is optimal for you.

  • Navigating Your User Profile – If you want to change any information in your profile, or you have changed your social media network password and need to re-authenticate with HootSuite again, or you want to add a team member, just work around your “Member Overview” page as this is your central hub. In this page, you can view/edit your profile, the organization you belong to, as well as all the social networks you own.

  • Exploring HootSuite Organization – If your business organization is expanding or you are already a member of a large company, you are most likely to collaborate with other people internally to accomplish social media goals. In HootSuite Organization, you can add people, assign them into teams, and even customize their access levels. In addition, you can easily see and manage all your created teams/departments, their team members, as well as social profiles.

HootSuite is a preferred and certified partner of prominent social media platforms such as Facebook, Twitter, Google+, and LinkedIn. Because of its amazing, convenient, and customizable features, HootSuite is the most used social relationship platform today. Since 2008, HootSuite recorded an increasing user database of more than 9 million in over 175 countries worldwide. Needless to say, HootSuite is best social media management tool in the market to date, and if you want to make the most of this tool, working around your way in dashboard is definitely a good head start.  

You can view my presentation on the Sococial Media Day below.

Or if you can not see it, you can view it here.
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