Since the creation of Smart phones, access to the Internet became possible. Responsive web design was also introduced just recently. Responsive design is a web design approach aimed at creating and modifying smart phones as well as for tablets to provide optimal viewing experience, more like trying the best to replicate the same website as seen on the desktop format by applying layouts. These layouts were customized to adopt a wide range of smart phones and tablets and to provide quality applications and viewing experience.
The goals of App Store Optimization (ASO) are:
1. To be found on the first pages.
2. To rank higher against competitors.
3. To rank higher via keywords.
4. To rank higher in Google semantic search for Applications.
Like in the old days of SEO, multiple platforms are needed to optimize, although ASO this time has separate app versions for each of them. The largest one would be Apple App store, Android Market, Blackberry App world, Samsung App store and other alternatives. Although young, it is the new future for SEO so here are some basic ranking methods.
App Store Ranking Factors
• App Name – the name of apps here are categorized alphabetically so that means that the closer the name of the app to A means it gets more noticed.
• Publisher’s App name – keyword rich app names are much more helpful like TORO games, TORO map, TORO Food Search much better.
• Keywords – everybody knows that the most
• keyword rich content gets the most notice.
Most Popular ranking factors as observed are closely similar to Website ranking factors.
Adapting to ASO won’t be that hard. The good side about this is that by learning and applying this new trend, it can help your e-business boom and bloom.
Need to have high website ranking and don't know how to start, why not try this simple but most effective work flow in optimizing a website.
Most SEO's are doing the following steps;
Keyword Analysis
Finding the right keywords and key phrases for you website can make your website promotion campaign more easy. Keep in mind that it should describe the business, product or services. It has searches and low in
competition.
Use keyword tool or keyword tracker that will help you decide which relevant keywords are fit for your website.
Content Optimization
Before getting into off-site optimization, a website should be presentable and search engine friendly. Using the keywords wisely in every element of the website's page is what we call on-page optimization. They should be topically related (the keyword and the page).
Creating website structure
Cleaning up the coding and start organizing the website's structure to get the maximum effect. Making sure that the website is working properly before start promoting. Checking the websites performance that
includes broken links, HTML code errors, duplicate content, 404 and other server response errors, pages who are not index, missing or too long metadata and all other site issues that can interfere the rankings.
Creating list of possible backlink sites
In here the off-page optimization starts. The website needs a lots of backlinks. It should be thematically related source, well established and trusted site by the search engines, and allows using keywords by making a anchor text.
The quickest and reliable way to find good links is to check the competitors' link source.
Creating a network of quality links
Having incoming links pointing to the website. Sometimes exchanging links is useful. Creating a link partner by requesting and explaining to other website's owner why you need to have and how their website would benefit.
Monitor you ranking over time
Checking the website position in search engines regularly is the easiest way to know if you SEO efforts are bringing good results. Manually checking as well as automated checking can give an idea if you have progress over time.
Doing SEO is a non-stop process and search engine algorithm changes every time. A particular website can't get an instant ranks overnight. It takes time to get a good ranking and traffic. Now that you have a better idea of what effective SEO work flows need to be done in able to get quality ranking and online reputation.
Photo Courtesy of: flyingcricket.com
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