Friday, March 9, 2018

When you are in social media, the main challenge is to be consistent. Your post should be related  in some way to the business or your personal branding., It should have a purpose!

To be honest, I admit that I struggle with this on my own Instagram account. Being consistent is the KEY.

Most of you for sure have already a lot of ideas of what sort of image or content you should post. However, I'm here to give you some kind of a tips of what to post on Instagram.

1. Image with style.

Yes. You read it right! Instagram like Pinterest are more on Photos, so aside from the selfies that you posted. You can try new things like using grids, flat lay, etc. to represent your personal brand or products which that kind of composition.

2. A weekly series.

If you will notice, most of the brands nowadays are using the power of series like tele-drama and using the concept of throwbackthursday, motivationmonday, flashbackfriday, etc. on their feed to get more like and comments. Doing this will help you in making your concept or theme for a specific day.

3. Recommend Something.

Sharing a post, product review or simply an information you just heard or got from others can adds value to a post but allows your audience to discover more about you. Make sure that what you walk the talk.

4. Engage by shouting out.

Instagram like other social media site are created to have a network. That way it is best to use its one third of of its time in promoting a business while the two thirds should be more about sharing. How? By engaging with your followers or celebrating others. Let's say, you attended a webinar and learned something that you thought of sharing it to others because it may be valuable to them or perhaps posting about people who motivates and inspires you.

5. A call to action.

Sometimes we need to instruct our followers to give us a direct response. You can ask them a question, requesting them to visit a link, or have them their feedbacks. You can create also a contest or challenge that they can participate and by using a hashtags. Don't be shy to give them instructions to create a more engagement.

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