Sunday, March 22, 2015

Have you ever wonder what would life be like without electricity? Power outage is so hassle like what we experienced during 90's, it affect us personally as we lose the comfort of our homes and the stability of livelihood and businesses.

Today, Philips newest campaign called #MayMagagawaKa it a campaign that encourage Filipinos to start saving energy to manage the impending power shortage this coming summer and the in the coming years.

It was jointly organized by Philips, Deutsche Investitions- und Entwicklungsgessellschaft mbH (DEG) Bank, World Wide Fund fr Nature (WWF) Philippines, and the European Chamber of Commerce of the Philippines (ECCP).

The #MayMagagawaKa campaign was also seeks to boost awareness and build urgency on energy conservation in the country. It comes on the heels of the Malampaya maintenance shutdown which will left a 700 megawatt void in the local power grid and renewed the mounting calls for energy conservation for the country.

Saving energy is also an emerging environmental issue and as part of the #MayMagagawaKa camoaign, Philips launched an online video series on Facebok and YouTube last month featuring real-life testimonials from Filipinos, whose lives were or would be afflicted by power outages.

So, choosing the right LEDs can make a big difference. According to Philips, the right LEDs are designed in accordance with international standards of safety and performance, they do not dramatically fade in brightness over time and offer money for value.

To help promote the cause, the Philips #MayMagagawaKa campaign partnered with graphic design studio Team Manila Lifestyle to create three limited-edition shirt designs.

Supporters of the campaign can get the shirt for free with every purchase of Philips LED lights in participating stores. They will also be given away as exclusive prizes in an ongoing Facebook contest in the Philips LED Ph Facebook page for Philips' annual switch-off event for Earth Hour with WWF.

To reach an even  wider audience, the campaign will partner with local government units (LGUs) for a series of barangay-level activities dedicated to promoting the cause.

For more information about the Philips campaign, log on to or visit their Facebook page at


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