With the advent and boom of social media, business enterprises also saw it as an opportunity to establish brand awareness and connect with their customers on a personal level. Today, businesses are utilizing social media to engage with their clients like never before. But with thousands to millions of messages sent every single day, how business could manage all their social media accounts effectively?
That’s why HootSuite can come very handy. Instead of opening each social media account, sharing passwords, and spending countless of hours tracking individual social media effort and activity, HootSuite allows you to effectively and conveniently manage, collaborate, and execute social media campaigns across different platforms from a SINGLE and SECURED web-based dashboard.
To help you get familiar with this awesome social media management tool, here’s a quick rundown.
Setting Up Your Dashboard
Adding Social Networks – As mentioned earlier, the big question here is how do you seamlessly manage all your social media profiles effectively? Well, the answer is provided by HootSuite as it can help you import your social media profiles and access all of them from a neat-looking and centralized dashboard. If you want to add a social media account, simply go to the “Streams” section, then click “Add Social Network”, select what type of account you’d like to add, and then simply put your username-password combination and you’re all set.
In addition, you don’t have to connect that profile again in the future. What’s more interesting is that you can actually add multiple social media profiles (same social media network) to your dashboard! This can be very beneficial if you are concentrating on a single social media platform like for instance, Twitter campaign only.
Adding Tabs – In HootSuite, the easiest way to organize all your accounts is by using tabs. As much as possible, think of your dashboard as a filing cabinet where each tab is your file folder. The good thing about tabs is that you can also use them to group and organize social media content you want to manage or monitor. This implies that tabs are not restricted for managing social media accounts only.
There are many ways to organize your tabs. By default, your social media networks are organized as tabs but you can fully customize them whenever you desire. For instance if you are a social media agency, you can designate tabs as your clients so you would know exactly what is going on with their social media accounts. Given this feature, you can also assign tabs to monitor what your competitors are up to.
To create/add a new tab, simply click the “+” button at the end of your tabs list and type in your desired name for that tab. In order to remain organized, you can edit or rename the tab by simply double clicking it. In addition, you can drag and move them if you want to group them with others. Needless to say, tabs give you the power to manage and organize all your accounts and content in a very convenient way.
Adding Streams – Apart from monitoring accounts and activities, how do you streamline the information flow of your networks? Use streams to organize and monitor the incoming content! Actually, streams will maximize your ability to monitor in HootSuite.
Simple click the “Add a Stream” button in your dashboard, choose your desired social media platform, and select your profile. In a single tab or profile, you can add up to 10 streams such as (for Twitter) Home Feeds, Sent Tweets, Mentions, etc. What’s good in HootSuite is that you can have multiple social media profile stream under a single tab! On top of that, you can customize these streams in a way that is optimal for you.
Navigating Your User Profile – If you want to change any information in your profile, or you have changed your social media network password and need to re-authenticate with HootSuite again, or you want to add a team member, just work around your “Member Overview” page as this is your central hub. In this page, you can view/edit your profile, the organization you belong to, as well as all the social networks you own.
Exploring HootSuite Organization – If your business organization is expanding or you are already a member of a large company, you are most likely to collaborate with other people internally to accomplish social media goals. In HootSuite Organization, you can add people, assign them into teams, and even customize their access levels. In addition, you can easily see and manage all your created teams/departments, their team members, as well as social profiles.
HootSuite is a preferred and certified partner of prominent social media platforms such as Facebook, Twitter, Google+, and LinkedIn. Because of its amazing, convenient, and customizable features, HootSuite is the most used social relationship platform today. Since 2008, HootSuite recorded an increasing user database of more than 9 million in over 175 countries worldwide. Needless to say, HootSuite is best social media management tool in the market to date, and if you want to make the most of this tool, working around your way in dashboard is definitely a good head start.
You can view my presentation on the Sococial Media Day below.
Or if you can not see it, you can view it here.
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