Saturday, May 10, 2014

.... continuation from Social Media for Small Business: A Beginner’s Guide Part 2

6: Capitalize Social Advertising

If you are yearning for a boosted social media performance, you could always check out paid advertising options.

Facebook offers heaps of advertising solutions to help businesses earn more brand exposure, website traffic, audience engagement, and ultimately, sales.

If Twitter is your main social media channel, you have to choose from two advertising solutions, namely: promoted accounts and promoted content. The former helps you increase the magnitude of your Twitter following, while the latter helps your content stand out and to serve your content to tailored audiences.

In LinkedIn, you can utilize the “sponsored updates” feature or you can purchase advertising to boost the visibility of your brand.

Even though your budget is small, you should not miss the opportunity and benefits of using social advertising. Always keep in mind that it can yield great results if used tactically.

7: Measure and Analyze Results

This is the last yet the most crucial step.

It is important to track your performance data to recognize which strategies are working and which are not. Furthermore, don’t also miss seeing your development, participation, and sharing.

The good thing is that most social networks today have tools to track and assess your performance.

For your blog and website, Google Analytics is a handy tool to monitor traffic and interactions. With this tool, you can know which social media platforms are actually driving the most traffic into your website.

Tips to having a great social media plan:

  • Regularly review your metric reports (preferably at least once a week)
  • Evaluate the big picture (quarterly)
  • Make the necessary adjustments for anything that doesn’t yield satisfactory results.

When utilizing different social media channels for your startup or small business, the most significant thing to keep in mind is that social media, as a whole, is a long and arduous undertaking.

Use this social media guide as your reference in starting your own social marketing efforts. Clearly define your target audience first, and select the best platform to reach them. Always do your research, and incorporate your social media links and icons into your website. Actively participate in social activities and keep track of how things are going. Follow these steps and you are definitely set for success! 


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