Make Your Memories More Easier With Google+ Stories And Movies

Google+ Stories

A tired and exhausted body, a baggage full of soiled clothes, and hundreds of photos and a couple of videos on your phone, camera, or tablet. Indeed, this is a typical scenario just right after a vacation. Although you want to immediately share your photos and videos, or want to make a nice collage or album for them, you’re just drained to do so. 

That’s why you’ll be surely grateful for the new Google+ Stories! This newly-launched feature will automatically weave your chosen photos, videos, as well as the places you visited into a lovely travelogue! 

No more checking or sorting your photos for your best shots, wrenching your brains out for the sights you witnessed, or letting your videos amass virtual dust. Google+ Stories will give you a story after you get home. In this manner, you can relive your unforgettable moments, share them with your friends, and reminisce why you traveled in the first place.

Google+ Stories will be available in the web and Android this week. For iOS users, this feature will come very soon. 

Google+ Movies

When it comes to today’s events such as baby’s christening, birthday celebrations, and the like, Google+ Movies can make a highlight reel of your videos and photos automatically. What’s more is that, this feature will seamlessly include transitions, effects, and a soundtrack. Google+ Movies is now available on iOS, Android, and the web!

Get Started

To get started with Google+ Stories and Movies, you only need to back up our videos and photos to Google+. That simple! Google’s Auto Awesome will do the work for you, and you’ll receive a notification when your travelogue or movie is ready.

As a matter of fact, if your photos are already uploaded online, you might have stories waiting for you so better check your Google+ account now!

Photo Courtesy of: http://www.googleplusdaily.com/

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Social Media for Small Business: A Beginner’s Guide Part 3

.... continuation from Social Media for Small Business: A Beginner’s Guide Part 2

6: Capitalize Social Advertising

If you are yearning for a boosted social media performance, you could always check out paid advertising options.

Facebook offers heaps of advertising solutions to help businesses earn more brand exposure, website traffic, audience engagement, and ultimately, sales.

If Twitter is your main social media channel, you have to choose from two advertising solutions, namely: promoted accounts and promoted content. The former helps you increase the magnitude of your Twitter following, while the latter helps your content stand out and to serve your content to tailored audiences.

In LinkedIn, you can utilize the “sponsored updates” feature or you can purchase advertising to boost the visibility of your brand.

Even though your budget is small, you should not miss the opportunity and benefits of using social advertising. Always keep in mind that it can yield great results if used tactically.

7: Measure and Analyze Results

This is the last yet the most crucial step.

It is important to track your performance data to recognize which strategies are working and which are not. Furthermore, don’t also miss seeing your development, participation, and sharing.

The good thing is that most social networks today have tools to track and assess your performance.

For your blog and website, Google Analytics is a handy tool to monitor traffic and interactions. With this tool, you can know which social media platforms are actually driving the most traffic into your website.

Tips to having a great social media plan:

• Regularly review your metric reports (preferably at least once a week)
• Evaluate the big picture (quarterly)
• Make the necessary adjustments for anything that doesn’t yield satisfactory results.

When utilizing different social media channels for your startup or small business, the most significant thing to keep in mind is that social media, as a whole, is a long and arduous undertaking.

Use this social media guide as your reference in starting your own social marketing efforts. Clearly define your target audience first, and select the best platform to reach them. Always do your research, and incorporate your social media links and icons into your website. Actively participate in social activities and keep track of how things are going. Follow these steps and you are definitely set for success! 

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Social Media for Small Business: A Beginner’s Guide Part 2

.... continuation from Social Media for Small Business: A Beginner’s Guide Part 1

3: Start Humbly

After determining your target audience, knowing where to effectively reach them, and optimizing your website for your social media channels, it is time for you to get social.

Keep in mind: get started today, but start humbly!

Social media necessitates a lot of time energy, which for small businesses, are valuable resources. So, always start with a doable load. As much as possible, choose a single or two social media channels to start with.

The best way to ensure consistency is to integrate social media tasks into your everyday routine. Make sure to dedicate sufficient time to reasonably deal with your social media accounts. As much as possible, update or manage them twice a day.

In your first two months, spend a minimum of 15 to 30 minutes a day on social activities. However, you can always increase the time whenever you see fit.

When sharing content, use your customer profiles to find out what information is relevant to your target customers who use that particular social network. For instance, your shared information in Twitter must be different from LinkedIn.

The key objective of your content is to help a specific group of readers. Give them easy-to-follow and valuable tips, or share information that can help them unravel a problem. Over time, people (or your followers) will view you as an expert and thought-leader in your industry.

4: Pay Attention and Be Involved

Conversations in social media are taking place all around in real time.

Hence, “social listening” is actually a very good maneuver to keep an eye on people’s thoughts about your business. Pay attention to and respond to comments even they’re negative.

Content is the most important thing in social marketing. Regrettably, searching the internet for good content that are worthy of sharing can be really time-consuming. To avoid getting stuck along the way, arrange a process where you can organize and combine quality content that gives value to your audience. If your schedule permits you, add the content to your editorial calendar so you can instantly share it when you are ready.

5: Have a Daily Plan

Once you have a stable stream of content in your pipeline, you are set to post and participate in social media.

Create a list of activities you plan to carry out every day. For instance, tweet and retweet 2-4 times on Twitter, comment on five different Facebook pages, or pin/re-pin around 5 images in Pinterest every day. If you are using LinkedIn, you could share a link and like other user’s links.

Once these daily activities are included in your “comfort zone”, then you can advance your efforts by joining groups and communities in order to direct specific demographics. Start and engage in conversations by throwing thought-provoking questions and/or posting comments to other people’s posts.

In addition, always welcome your new followers and don’t forget to thank those who share your content voluntarily.

Most importantly, be deliberate about your daily social activities. Contrary to popular belief, success is not about chance; rather, it is mainly about tactics and strategy. 

Check out the steps six to seven on how to make social media marketing work for your small business: a beginners guide part 3.

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Social Media for Small Business: A Beginner’s Guide Part 1

Are you ready to get in touch with a broader audience?

Do you want to be acquainted with the best ways to control social media for your small business?

If your answer is YES to both of these questions, then thoroughly browse this article as it will show you the first two steps on how to make social media marketing work for your small business.

Why Use Social Media?

As an owner of a startup or small business, you know by now that there’s a lot of stuff that need to be done with only limited resources.

Although conventional marketing still works today, it will absolutely drain your monetary funds.

On the other hand, social media marketing is reasonably low-cost, and provides you a straight and easy access to your existing and prospective customers. Though, there’s a trade-off because what you save in money, you will invest in time.

Needless to say, you need to be extra smart in handling these resources if you truly want to obtain the results you desire given your limited resources.

This step-by-step guide is for new and small business owners with a handful of resources, but who want to start and work up their brand using social media.

1: Do Your Assignment

Always keep in mind that behind every successful social media campaign, there’s a prudent strategy.

Social media is about connecting with your audience on a more personal level. In order to do this, you have to understand your existing and prospective customers very well.

You can start by clearly defining your target audience. Categorize and profile your customers by gender, age, profession, interests, etc. Write down all these details and attach the most suitable images that represent them.

Next, straighten out your message. Determine the “pain points” that each of your customer profile is experiencing. After this, create your message based on their concerns and key problems, and then position your business as the one that can provide solutions.

Now that you’ve determined your audience and crafted your brand message to them, the next thing you should do is to discover which social networks they prefer.

All social networking platforms are not created equal. Each of them has their own primary audience, pace, and emphasis. It is very important to understand these differences so you could spend your resources on the right platforms.

2: Organize Your Social Media Channels

Your success will be limited if you regard social media channels as not connected with each other. Therefore, all your chosen network should work closely together to facilitate goal achievement.

Because of the fact that your website is the home base of your brand, it would be heady to organize all your social media efforts to push people into your website where they browse your offered service or product.

Apart from different social networks, you could also utilize your blog to share industry-related information using your brand’s voice. Blogs are also a great means to engage with your website visitors, and subsequently lead them into your sales funnel.

You can optimize your blog and your website for social media by adding few design elements such as social media icons. Just make sure that they are visible enough and are working properly. Surely, you don’t want your visitors get irritated just because they aren’t redirected to your social media profiles after clicking the icons.

Moreover, include call-to-actions (CTAs) in your blog posts and don’t forget to ask your readers to follow, subscribe, or like your social media profiles if they’ve found your content valuable and worthy of reading. In addition, make certain that all your content are share-friendly so your readers can easily spread the good word about your business. 

Check out the steps three to five on how to make social media marketing work for your small business: a beginners guide part 2.

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Find Your Next Job with Top Five Social Media Networks

Finding a new job by scouting an open position is hard. I know right? However, if you create your own strategy online, it will be much easier for you. 

Social media sites like Facebook and Twitter can be useful in searching for your next dream job and very practical for in discovering business opportunities. Exploring through your social media accounts, hashtags and personal pages can help launch your next possible career. 

Below are the five social media network that can help you land in your next career though social media.

1. Linkedin

This is the most obvious site for job hunting. This is the network for professionals. Unlike Facebook, it's less eerie to connect with other people because everyone there is looking for network opportunities.  Connecting to people who have the same interest like yours and select those who might be one degree away from you. 

Use the Jobs Board, it highlights available opportunities in every field.

Using endorsement and recommendations from your peers will help your page's likability will instantly boost. 

Sharing more contents to prove your knowledge in your networks can add 10 times of chances for getting contacted by a recruiter.

Tough profile is 12 times more likely to be viewed if you have a detailed list of work experience, so list everything in there because the more experienced you are the more hirable you may look. 

2. Facebook

First if you want to stay up to date with a company's career opportunity, start to "LIKE" them on Facebook. That way, you can get their latest updates from time to time with their activity.

Learn to use the privacy setting and making sure that you know how others view your timeline.  You can set your work and education information to be public so that others can see your professional backgrounds.

Update all your personal information like work and education. While you can add your trained skills in About section and optimize your professional appeal. 

3. Twitter

Use the search bar and input the word that is related to the job you want. You can be more specific using desired field and locations; example, "SEO" and "Makati City."

You can also use #hashtags by typing #jobs or #hiring that can give you results with those who are seeking for employees. Most of the employers who cast a job application will often tweets accompanying a hashtags. 

Tweeting open is a great way to network with like-minded people in your profession. You can follow businesses and people that you are interested. Don't afraid to tweet them occasionally but make sure that your account is competent and professional. 

4. Pinterest

You can use this site to pin your resume. Use the one sheet standard format and pin it in Pinterest board. Highlight certain facet of your experience, add photos as well as links. 

5. Tumblr

Like Twitter, you can also use the search bar by typing the tag words like "jobs" or "hiring." 

Creativity is an advantage, and this is important. Create your own original write-ups to accustom your interest, its can add a unique appeal to employers, especially if you are a good Tumblr following. 

If you like to add something with this post you can comment it below, your thoughts are most welcome.

If you like to add something with this post, you can comment it below, your thoughts are most welcome.

Good luck to your job hunting! 

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13 Ways To Build A Lasting Client-SEO Marketing Company Relationship

Being receptive to listening to someone else's perspective is highly valued which makes both parties’ relationship more efficient, profitable and lasting. To better improve this, here are a couple of advices that will help you build a better relationship with your seo provider.

Be Honest - Be honest about what was done. It's unusual to find someone who hasn't performed few questionable marketing once. A great client explains what they've done so their provider can figure out how to fix and deal with it faster.

Don't Blame Links When Something Goes Wrong - Don't blame links if your SEO service provider has built one for you and you end-up messing up their robots.txt file.

Sudden URL Changes - Don't change URLs without informing your SEO service provider on this matter. If you've given some targets to work with and they suddenly 404ed, that's embarrassing. Webmasters get cranky when you have to go back requesting for a change.

Share Access to Webmaster Tools, Social Media Networking sites and Analytics - If your SEO provider doesn't know what's happening, it's difficult to complete a good job. It's significantly easier if they can start immediately instead of waiting for you to come back from your week long getaway.

Answer Questions - Answering questions doesn’t mean being nosey. SEO’s asks because it affects their work.

Listen to Risk Advices - If your provider says that your linking structure is risky, it probably is. A good company won’t risk its reputation just for money.

Don't Share Someone Else's Confidential Information - It’s just plain etiquette. Clearly, you don’t want your trade secret being leaked.

Say what you really want - Don't start out asking for services and then make your provider run all around and eventually admit that you want something totally different. Get straight to the point to avoid spending valuable time.

Ask Why a Service Costs and how it works - It's best to explain pricing now than receive complaints about it later.

Be reasonable regarding Client Examples - Don't panic when your service provider can't provide examples you prefer when you're deciding if they're the ideal fit. Iron-clad nondisclosure agreements exist for a reason.

If your provider is unable to present you client examples but are willing to work for you under the condition of a refund if you're not satisfied, either accept that offer or move on instead of sending rude emails about lack of professionalism.

Master Link Builders Knows More Than Just Building Links - If you're asked to promote your new content socially to gather attention, take that advice. Don't just think that because you can't connect social to links instantly, it implies that the advice is ineffective.

Don't Focus and compare What Your Competitors Are Doing - Don't constantly suggest what your competitor is doing that breaches Google's guidelines and ask your SEO's why they don't mirror it. That’s black hat and a no-no!

To begin with, your site isn't the same as their site. What's more, if you build a copied profile, you’re violating the rules and regulations of Google, and that's not a good thing.

Do not do unto others what you don't want them do unto you.

Don't always ask service for free - I doubt you'd find a decent SEO who gives way too much freebies. If you did find one, be suspicious!

If you're paying them for their expertise, then acknowledge that relationship. Understand that most SEO marketing companies really wish to accomplish an excellent job for you. The more they know, the better they can perform.

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