One of the most well-known and respected names in the search industry, Rand Fishkin, as a provider of inbound marketing services with his company Moz, formerly known as SEOmoz is having a webinar about PPC Is Inbound Marketing! How to do PPC in an Inbound Compatible Way on July 30, 2013 2PM EDT, 11AM PDT (July 31, 2013 2AM Philippine Time).
In this webinar, Moz CEO Rand Fishkin and WordStream founder Larry Kim will explain why smart inbound marketing is responsible for 90% + of clicks on the web, and how to do PPC in an inbound marketing compatible way.
Below are the things that you can be learn on the said webinar;
- The changing definition of Inbound Marketing and why marketers should care.
- The difference between the spammy vs. inbound way of doing PPC.
- How to create relevant ad experiences that target by Time, Location and Device.
- How to use PPC to amplify your content marketing efforts.
There are only limited slots, so register now!
Owning a website can help you generate additional income. Enjoy the success of your efforts by taking consideration of your website content and your target audience. Know the approximate number of your website visitor who checked your site regularly and starts
implementing any of the following;
Google Adsense
Google delivers text and image ads that are related to your website and its content. If your visitor clicks on an ad, there is a portion of the amount paid by the advertiser to Google that you will receive. You can receive 2 cents to one dollar per click on average, and this will depend on keyword.
Affiliate Programs
Join affiliate programs, when you register you will be given an affiliate link to track your referrals. Make money by selling other people's products and services, you will be paid on per sale or sign-up basis.
Ad Space
You can sell banners and/or classified ads on your website. Sell sponsor ads that will be placed in a special section of your website like in the top or in sidebars.
Sell Your Products or Services
You can also sell your own products and services that are related to your website. Make sure that you have the ability to secure payments through credit cards otherwise, use other payment methods like PayPal, ClickBank, etc. The delivery should be fast as much as possible.
Make Charges For Access
Sometimes you need to ask for a small amount of charges for your content like e-books, report, software, etc. especially if its valuable, and you did a hard work for it.
Now that you know some possible things that you can do to generate additional income using your website. I suggested that youstarted with Google Adsense. It is easy to customize and install, as simple as copy and paste the HTML codes in your website from Google Adsense. While most affiliate programs can also be considered because it is free to join, and most of them offer marketing and resources tool that you can use for your new Internet home business.
If you find this article useful, why not hit me a comment below.
Good Luck!
Photo Courtesy Of: extrawebmoney.com
Since the creation of Smart phones, access to the Internet became possible. Responsive web design was also introduced just recently. Responsive design is a web design approach aimed at creating and modifying smart phones as well as for tablets to provide optimal viewing experience, more like trying the best to replicate the same website as seen on the desktop format by applying layouts. These layouts were customized to adopt a wide range of smart phones and tablets and to provide quality applications and viewing experience.
The goals of App Store Optimization (ASO) are:
1. To be found on the first pages.
2. To rank higher against competitors.
3. To rank higher via keywords.
4. To rank higher in Google semantic search for Applications.
Like in the old days of SEO, multiple platforms are needed to optimize, although ASO this time has separate app versions for each of them. The largest one would be Apple App store, Android Market, Blackberry App world, Samsung App store and other alternatives. Although young, it is the new future for SEO so here are some basic ranking methods.
App Store Ranking Factors
• App Name – the name of apps here are categorized alphabetically so that means that the closer the name of the app to A means it gets more noticed.
• Publisher’s App name – keyword rich app names are much more helpful like TORO games, TORO map, TORO Food Search much better.
• Keywords – everybody knows that the most
• keyword rich content gets the most notice.
Most Popular ranking factors as observed are closely similar to Website ranking factors.
Adapting to ASO won’t be that hard. The good side about this is that by learning and applying this new trend, it can help your e-business boom and bloom.
Google is really serious updating their products and services. Have you noticed some changes with your Google mail lately? If not check it now, and you will see features that you had never been saw before when you open your Google mail account.
All your messages are classified into categories that make it easy to focus more on messages that are important. Below are the following changes in Google's mail;
1. They organized the Inbox tabs to put you in control.
2. It organized into categories with five optional tabs such as Primary, Social, Promotions, Updates and Forums. It makes these categories to read messages with same type all at once easily.
3. You can now customize the message you want in different tab from the five tabs to none. All you have to do is to drag and drop it into your chosen tab.
4. You can also have the new inbox for your mobile device. It is available now for Android 4.0+ devices, iPhone and iPad. You can get it on Google Play or in Apple App Store.
To learn more about the new inbox of Google Mail visit Google help center or watch this video.
I have read some comments with these new Inbox changes, and most people don't like it while others do manage this kind changes well. For me, It doesn't matter whether it has change or not, the bottom line is that this service is
still free, and we cannot demand on things we like or not. I believed that Google has the right to do what they think best for their products and services.
Enjoy emailing!
Every time I meet my friend, she always asked me things about doing business online. We talk about things we thought that might be working and not. So I decide to conduct a small research on the Internet and have read successes and failure story.
And so I came up with the ten common mistakes when starting an online business. I would like to share this to my friend as well as to you. The question is what are the mistakes made in starting businesses? For sure newbies love to know about this so that they can avoid such things.
Below are the Top 10 mistakes made when starting an online business:
1. Waited too long for Product/Service Launching.
People used to wait to have more subscribers before they offer something. Others can't find time to blog or podcast their products/services. If you're trying to build a business, you need to take the risk head-on. It's creating something that no one will pay for.
Practice creating and launching products. At first, it may not thatwell, but sooner you will see the sustainable revenue.
2. Solve the unimportant problem.
Trying to solve a problem that nobody cares about it is one reason why business fails. Look for more important problem and not a bigger audience.
3. Not listening to customers.
"They say customers is always right," yes because they know what they like to buy or not.
Listen to them always. Listen to those who say that they won't buy and find ways to know why. Customers always have answers for your business.
4. Not being distinctive.
I think all Business has competition, all you have to do is to be different from them. Give your customers the reason why they have to choose your offerings over the others.
Think like a customer, try to be much better!
5. Choosing the right products/services.
Some people, forget to choose the right products/services. Make sure that you have a passion for this. This is something that you like and care about.
It's not right to us what the world needs. Ask yourself what you can offer and do that to live.
6. Wrong expectations from the start.
Building a business is a big endeavor, and it's not easy and very quick.
You can't do it with a full-time job. It will be much harder. Doing a business with other things will probably fail because there is no overnight success, and these are the hard truths.
Ask this to yourself before building your own business;
- Will be building this business still be worth it if it takes years to get there?
- What if building the business is harder and more stressful than your current job?
7. Spend time planning but not doing it.
If you want to be a successful entrepreneur, you have to be the worker-bee mode and the CEO mode.
I remember what Thomas Edison says that "Genius is one-percentinspiration, ninety-nine percent perspiration."
8. You can't do it alone.
No one will succeed in business alone. You need people like workers, suppliers, etc. as well as customers.
Support from other entrepreneurs and other people with more knowledge and experience is needed.
While the support from the family and friends will help you face the struggles and other business problems.
9. Confuse in “blog” and “business”.
Remember a blog is not a business.
A blog is only your platform to share your ideas, to connect with people and grow your audience. It's just a tool that you can use in building influence.
A business is something that you earn a profit while offering something by products or services.
10. List down your goals/plans.
Sometimes we forgot to do the most simple things. We should always create a list of our goals so that we won't miss a thing in our plans, and then we should evaluate the over-all performance.
If things went wrong, we should figure out what how to make it right. Anyway, everyday is a learning process, especially if you are a noob.
Share your thoughts in the comments below. You might just help someone avoid a big mistake in creating online business, and if you think this is helpful, please care to share this post to your friends.
Google+ is not just a simple social networking site. Its home to vibrant, and an active community with deep engagement. Learning and finding out how to take advantage of these communities to have a long-lasting relationship
with your audiences.
Below is the effective strategies that will keep you engage on Google+ to the next level.
1. Find-able Google+ Page.
Adding Google+ badge in your website makes your Google+page find-able. Adding a badge for your personal and Google+ business accounts will makes
easy for your visitor to engage with you in one click.
2. Network Circles.
Create your own network of circles and manage different groups. It is an effective way to build new relationships that will keep you connected
with other people.
3. Add Compelling Content.
There are two kinds of compelling content. The first one is visual content like images, videos and infographics stimulates engagement and promote shareability while the resource content solicits a huge volume of comments. Adding hashtags on Google+ can help you to find related posts, conversation and trending topics.
4. Be Proactive.
Always start conversation. Posting and sharing content is not sufficient, try to boost engagement to trending topics. Commenting and asking some questions will do. Track your interactions with others. Ideally, you can start with 2-3 comments or questions per day aside from you posting and sharing.
5. Join Groups.
To keep connect to other Google+ users, especially those with the same interest or business with you. Paticipate with communities and hangouts will build a strong presence for you. Identify the community or hangouts and hangouts on air (HOA) you like to join and make a priority to participate there regulary.
These simple strategies that we sometime forgot to do are very useful to build long-lasting relationship with your readers.
If you find this post helpful, please leave your comments and question below. You can also, add me on Google+.
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