13 Ways To Build A Lasting Client-SEO Marketing Company Relationship

Being receptive to listening to someone else's perspective is highly valued which makes both parties’ relationship more efficient, profitable and lasting. To better improve this, here are a couple of advices that will help you build a better relationship with your seo provider.

Be Honest - Be honest about what was done. It's unusual to find someone who hasn't performed few questionable marketing once. A great client explains what they've done so their provider can figure out how to fix and deal with it faster.

Don't Blame Links When Something Goes Wrong - Don't blame links if your SEO service provider has built one for you and you end-up messing up their robots.txt file.

Sudden URL Changes - Don't change URLs without informing your SEO service provider on this matter. If you've given some targets to work with and they suddenly 404ed, that's embarrassing. Webmasters get cranky when you have to go back requesting for a change.

Share Access to Webmaster Tools, Social Media Networking sites and Analytics - If your SEO provider doesn't know what's happening, it's difficult to complete a good job. It's significantly easier if they can start immediately instead of waiting for you to come back from your week long getaway.

Answer Questions - Answering questions doesn’t mean being nosey. SEO’s asks because it affects their work.

Listen to Risk Advices - If your provider says that your linking structure is risky, it probably is. A good company won’t risk its reputation just for money.

Don't Share Someone Else's Confidential Information - It’s just plain etiquette. Clearly, you don’t want your trade secret being leaked.

Say what you really want - Don't start out asking for services and then make your provider run all around and eventually admit that you want something totally different. Get straight to the point to avoid spending valuable time.

Ask Why a Service Costs and how it works - It's best to explain pricing now than receive complaints about it later.

Be reasonable regarding Client Examples - Don't panic when your service provider can't provide examples you prefer when you're deciding if they're the ideal fit. Iron-clad nondisclosure agreements exist for a reason.

If your provider is unable to present you client examples but are willing to work for you under the condition of a refund if you're not satisfied, either accept that offer or move on instead of sending rude emails about lack of professionalism.

Master Link Builders Knows More Than Just Building Links - If you're asked to promote your new content socially to gather attention, take that advice. Don't just think that because you can't connect social to links instantly, it implies that the advice is ineffective.

Don't Focus and compare What Your Competitors Are Doing - Don't constantly suggest what your competitor is doing that breaches Google's guidelines and ask your SEO's why they don't mirror it. That’s black hat and a no-no!

To begin with, your site isn't the same as their site. What's more, if you build a copied profile, you’re violating the rules and regulations of Google, and that's not a good thing.

Do not do unto others what you don't want them do unto you.

Don't always ask service for free - I doubt you'd find a decent SEO who gives way too much freebies. If you did find one, be suspicious!

If you're paying them for their expertise, then acknowledge that relationship. Understand that most SEO marketing companies really wish to accomplish an excellent job for you. The more they know, the better they can perform.

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What's Your Social Media Resolutions?

Every new year we all have a what we called new year's resolution. We may be planning to lose weight and eat more healthy food, we even tried to change our lifestyle for the year ahead.

As we all know more people are hook into social networking sites. We even check it when we wake up and after almost a day of logging from it until we sleep.

Now, what you think you can change as we moved this 2014 for your social media resolutions. Below are some tips that you can do to change the way you act online.

1. Humblebragging

May this humblebraggin ends or should I say may rest in peace for this year. You know what I mean.

2. Foodporning

Stop foodporning. We all know that people eat at all time, 3 times a day or more. Set a benchmark for this and stick to it. If the food that you are eating is really rare and unique then that's the time you post it.

3. Know Your Privacy

Manage your privacy setting. Pick things you can share publicly. Learn to know-how.

4. Posting Selfies

It was declared that the year of 2013  was the "The year of selfie". I suggest that this year will be diffirent one.

5. Create Positivity

Posting positive can help someone to change their mood or even life. Expressing what's on your mind with less annoyances is really great.

Sometimes giving misinformation from major event are reportedly and first seen on social media sites. I think before we make a retweet or share it, we should double check the information because it can be frightening and dangerous. Also, always be kind when taking comments on a photo or status by someone and if you have nothing good to say, just ignore it and increase kindness online.

If you have your own suggestions, you can comment them below.

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Manage Your Online Reputation Before Its Too Late

We all know that people are become more active online, and so we created our blogs, websites or online journal and join in different social media sites. Did you know how reputable are you in online? Have you tried to Google your name and find that you have a good reputation still or saw that there are negative feedbacks on you?

Here are some tips for you to maintain your good online reputation and how to manage bad feedbacks.

1. Start Utilizing Your Social Network Accounts Properly.
  
Social networking sites are excellent medium in building a positive reputation. Properly use of these sites can give a good impact to your name.  Participate to a good campaign, share pleasant articles and follow reputable people that fit to your interest. 

2. Set-up Alerts System. 

To know who are talking about you on the Internet subscribe or create an alert system. There are free alerts online that you can use like Google Alert and there are paid one but for a small amount to pay. These alert systems will send you an email daily for you to know when and how did someone mentioned you online.  

3. Create a Good Public Profile. 

Public profile can sometimes help other people to know you a little better. There are also some websites that allow you to create free and good profiles like About.me aside from Linkedin which is fantastic for Professional Profile that you can share. 


4. Do Not Bash Other People Online.

People didn't realize that bashing online is a form bullying. If you are tags as online bully, people may think that you are bad, and they will start creating terrible feedbacks about you that can be share to social media sites. 

5. Do Not Rant Online.

Ranting is one of the most people do online, specifically on Facebook, Twitter and their own blogs. Online ranting can also give a bad impression about you because people think negatively especially if they always see your post ranting about something. 

We never know who are our real friends online, so we'd better checked our online reputation from time to time. Who knows if somebody posts something badly about you, and you can't even depend yourself. 

In addition, these days, some of the company does online checking before they hire a particular applicant. They also check our social networking sites before they decide to call us for an interview. So, better manage everything in our online life before its too late. 

If you like the post in this blog, please care to share or hit me with your feedback in the comment section below. 

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Know The Google Hummingbird With Its Wings of Change

Google, on the day of its 15th Hummingbird search algorithm, named precisely because of its fast and precise search capabilities. This new update from Google is believed to revolutionize the way online search engine optimization works, because unlike the Panda and Penguin updates, Hummingbird replaces the entire core algorithm completely, but still retaining some of its previously working features. 

What’s more is that it affects 90% of the searches across the globe, giving it more influence on how search is conducted using this search engine. A lot of debates have been around of how this could affect search marketing, since this algorithm is operating with the semantic search concept, which primarily gives more attention to the intent of the person’s search rather than focusing on the terms/keywords the person used.

Basically, Google aims to address users with more complex searches with the new algorithm, especially now that voice search is becoming more and more available in smart phones and computers alike. People who use the voice search often make more complicated searches because they use natural language. This is far more difficult than just typing a query where you just enter keywords. That’s why Hummingbird ranks websites using its encyclopedia which houses more than 570 million concepts complete with relations among them, otherwise known as the Knowledge Graph. 

This powerful database correlates facts and data on the searches, which in turn allows voice searchers to query additional information without having to repeat the query; instead, referencing terms such as pronouns could be related to the previous search. Also, the knowledge Graph displays information about specific searches (like prominent people and historical figures) directly in the Google Site, along with other related data such as age, height and date of birth in its search results. Another feature is the comparison tool, which allows the results page to display a table comparing various general terms like food, dogs and others. This could be good in e-commerce if Google decides to extend this tool to specific products like computers, phones or even establishments such as restaurants. 
  
The use of the Knowledge Graph in the Hummingbird update just stresses the search engine company’s desire in  achieving better relevance as opposed to the Caffeine update which stressed on website indexing and crawling for faster results. This pretty much eliminates the “black hat” search engine marketing solution methods offered by dubious SEO companies, which have been Google’s master plan ever since.

Google has always been trying to find ways to improve the quality of their searches, using semantic search, natural language processing and their powerful Knowledge graph in its Hummingbird update. This feature alone makes the algorithm understand longer and more complex queries by applying concepts underlying the searched words as well as the relationship between them. This leads ultimately to a better communication—a natural conversation between the search engine and the person using it, no matter what device they’re using. While many SEO companies worry about what search engine marketing campaign strategies to use with this all-new algorithm coming out, Google assures that as long as “white hat” SEO strategies are used, there’s nothing to worry about.

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Driving More Trafic To Your Website

It always says that driving traffic to your website through organic way may benefit your website for a long run. You don't need to hire a marketing agency to do that for you or make your videos to be viral. Below are some tips that you can use to grow the volume of your visitors.

Use Twitter

I doesn't mean that you need to get a  huge followers but the key there is the quality of your post and the consistency.

Use Facebook

Whatever your products or services that you offer, it is better that you are visible to Facebook. As we all know Facebook has a millions of users, you can tap real people there that can be your postential customer.

Use Blogging

One effective form of driving traffic to your site is to blog. Let people know about your product or services by mean of blogging. Give them more information they need like why they have to choose you or why you can be helpful to them.

Use SEO or Link Builders

You can hire SEO or Link Builders that will help you to do all the optimization stuff for your website. They can help you generate more click with their techniques and proper online promotions.

Use Content Aggregators

Like doing link building, sharing links to this sites will be helpful to drive traffic. Some of examples are Digg, Technorati and StumbleUpon. Make your site as content aggregator as possible.

Driving traffic is not like a speeding car in a highway but making sure that it has a quality and done properly. Create your own strategy that can be effective for your website. 

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Things You Can Do With Penguin 2.1

Early this month, the release of Penguin 2.1, also known as Penguin 5 hits more practitioner of Black-hat SEO as well as those who malpractice the SEO. It's updates focuses on the manipulative and unnatural links. It's affects 2.3% of English-US queries.

What are the reason for penalty?


- Links from not relevant sites.

- Links from low quality sites.

- Paid links.

- Overly optimized links using anchor text like exact match anchor text.


What will be the next strategy for Penguin 2.1?


1. Know what to look for, focus more with great links, relevant and do not acquire more links.

2. Do some site link audit for your website, follow the disavow process.

3. Do not use exact match anchor text in your link building.

4. Get positive feedbacks from your customer, use their testimonials in your Business listing.

5. use your social media follower in twitter and G+.

6. Start optimizing your images, use alt tags and so on.

7. Use Schema.org optimization in your website.

I would say that you can start building your links and connect with the authority sites,poor links coming from other submission site may do harm you. 

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