Friday, October 11, 2013

Early this month, the release of Penguin 2.1, also known as Penguin 5 hits more practitioner of Black-hat SEO as well as those who malpractice the SEO. It's updates focuses on the manipulative and unnatural links. It's affects 2.3% of English-US queries.

What are the reason for penalty?

- Links from not relevant sites.

- Links from low quality sites.

- Paid links.

- Overly optimized links using anchor text like exact match anchor text.

What will be the next strategy for Penguin 2.1?

1. Know what to look for, focus more with great links, relevant and do not acquire more links.

2. Do some site link audit for your website, follow the disavow process.

3. Do not use exact match anchor text in your link building.

4. Get positive feedbacks from your customer, use their testimonials in your Business listing.

5. use your social media follower in twitter and G+.

6. Start optimizing your images, use alt tags and so on.

7. Use optimization in your website.

I would say that you can start building your links and connect with the authority sites,poor links coming from other submission site may do harm you. 


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