Upon Twitter’s plunge in the internet, people started questioning the efficiency of posting significant information especially for business with only 140 characters to use. However, eventually, Twitter underwent huge improvements and added some features that benefit businesses, which led to becoming one of the most impressive and excellent social media platforms for businesses.
Suddenly, businesses had an epiphany on Twitter’s 140 characters and swamped the site in big numbers. Consequently, this soaring growth in Tweetosphere paved the way for a great need of implementing a set of conventional rules, principles, and guidelines on the scope and limitations of what businesses could carry out in Twitter.
In an interesting manner, many social media specialists usually talk about the things that can be done on Twitter, but they forgot to focus also on the relevant things that shouldn’t be done on Twitter. Gladly, I am going share the things that you must avoid doing on Twitter.
• Too Much Tweeting or Re-Tweeting – I discovered that some businesses are
guilty of over-tweeting/re-tweeting. They tweet excessively and what’s worse is that their tweets are repetitious. This is really bothersome to find that the same tweets are appearing in my feed every night before I sleep and they come out again the next morning. The intention is to be wise on the frequency of tweets and the content of tweets.
• Follow Everybody with an Account – Sometimes, businesses forget the very
important fact that Twitter is an efficient tool for their business IF they know
who their target audiences are. You follow people with hopes to follow you back and gain additional followers- it doesn’t work that way, and it won’t help your business. Instead, purposefully follow the ones who would associate with your business. Moreover, keep in mind that automatic follows (auto follow) can only give you additional number of followers but it cannot guarantee the quality which is why you should make certain that you consider your choices prior to turning the follow button on.
• Blackguarding – Employing foul, obscene, or offensive tweets can only get your business in the worst scenario. You must keep your self-regard on
Twitter. Always be attentive of the language you use and respect everyone.
Keep in mind that you are dealing with human beings who can feel so it is very essential to avoid hurting their sentiments. The golden rule here – “tweet others the way you would like to be tweeted”.
• Incomplete or Imprecise Profile – Most users do not follow Twitter accounts
whose profiles have not been completed or who give dis-informing information on their profiles. Majority of users only get associated with real businesses which are guileless when it comes to their practice. Be sure to put in your profile all the necessary information and never provide any incorrect details.
• Jactitation – Whereas Twitter is a tool for the promotion of businesses as
well as its related products, it is not advisable to tweet blatant sales talk to be recognized and patronized. Do not praise and boast yourself or your business excessively. Practice a balanced approach at all times.
• Personal Conversations – Refrain from having any kind of personal
conversations on Twitter if you are a business person. There is no point in living them futile information overload as they are not most likely to get interested about it anyway.
• Tweeting Rarely – As it is important to avoid excessive tweeting, it is also
equally relevant to avoid posting once in a blue moon. Make sure that you tweet frequent enough as long as you make sure that you have quality information to share. This will help secure your followers’ interest in being associated with you.
Avoiding these practices in Twitter would not only create a more harmonious
environment within the micro-blogging sphere, but would also help your business attain a more professional recognition among your followers.
It always says that driving traffic to your website through organic way may benefit your website for a long run. You don't need to hire a marketing agency to do that for you or make your videos to be viral. Below are some tips that you can use to grow the volume of your visitors.
Use Twitter
I doesn't mean that you need to get a huge followers but the key there is the quality of your post and the consistency.
Use Facebook
Whatever your products or services that you offer, it is better that you are visible to Facebook. As we all know Facebook has a millions of users, you can tap real people there that can be your postential customer.
Use Blogging
One effective form of driving traffic to your site is to blog. Let people know about your product or services by mean of blogging. Give them more information they need like why they have to choose you or why you can be helpful to them.
Use SEO or Link Builders
You can hire SEO or Link Builders that will help you to do all the optimization stuff for your website. They can help you generate more click with their techniques and proper online promotions.
Use Content Aggregators
Like doing link building, sharing links to this sites will be helpful to drive traffic. Some of examples are Digg, Technorati and StumbleUpon. Make your site as content aggregator as possible.
Driving traffic is not like a speeding car in a highway but making sure that it has a quality and done properly. Create your own strategy that can be effective for your website.
From 2006 up to this date, Twitter evolves from SMS-based status updates and become one of the most popular social media networks. It has more than 200 million active users.
The question is, Have you use Twitter to the fullest and get most out of your Twitter experience through the years? Below are some tips and tricks that you can use to level up your Twitter usage.
View Twitter Activity Feed
Look how people that you follow interact on Twitter by checking the activity feed aside from their Tweets.
Go to Discover then click Activity to see the feed by those you are following, favorites, follows and more. It's like the Facebook news feed.
Favorite Related Tweets
Most of Twitter users of course love to have more followers. Searching for related keywords that is relevant to you will help you find a new following that may follow you back.
View Verified Users' Replies
To check the verified users replies and mentions. Go to their profile and click "ALL" to view all of their interactions.
Add and Subscribe to Lists
Create a list for easy way to keep track the tweets specially when you are following huge number of friends. Categorizing the users that you follow is the best way to do it. Go to users profile and click the Lists then subscribe.
For Tweetdeck, you can create a list in a separate column. And for seeing someone's tweet without following them, all you have to do is to add them in your list but keep in mind that they can see the list where they have been added unless you mark them as Private.
Use the User Widgets
The widget will display your website tweets and you can even customized it. Also, you can even create widgets of other user's, its like a company stream in your website. All you have to do is to embed the profile of a specific user.
Create Themes With Themeleon
Themeleon is now integrated with Twitter profile design settings. You can change your default background using the Themeleon designs.
Use Advanced Search
Try using the Twitter's Advance search. You can now search for the exact phrases, tweets with location, and many more that you are trying to looking for.
Try this advanced search operators, such as "near:MNL within:45mi" or "since:2011-10-23."
Keyboard Shortcuts
There are more than 20 Keyboard shortcuts like;
"G H" - returning to home screen
"R" - reply
"G U" - go to specific user
To learn more about this shortcuts, go to the gear icon then click keyboard shortcuts.
Change/Update Trends
To stay updated on what people are talking around the net. You can change the settings of which country or cities, worldwide and even trends that interests and you follow. All you have to do is to click the change in the trends box on the bottom-left of the screen.
Finding Friends via Email Contacts
You can combine your Twitter and your email contacts to add more friends and business contacts. Click the Discover then find friends and search for your address book in your email provider.
Multiple Accounts for Twitter Mobile
You can tweet using multiple accounts in mobile. You can now toggle two accounts by adding another user account in your Twitter mobile.
Download Twitter Archive
Use the option to download your tweets archive, from your first tweet up to the last though an offline HTML file. Please take note that once you request your archives, it will not be available for download instantly but Twitter will notify you once it is available.
Above are very useful and easy to learn. So use Twitter to the fullest, you'll never know if you will be one of the Twitter pro.
If you have some power moves using Twitter, why not share your Twitter tricks with us by commenting on this post.
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