What's with you BERT Update?

Last October 24, 2019 when Google launched its Google BERT Algorithm was the first significant update they have over the past five years. So, what is BERT?BERT stands for Bidirectional Encoder Representations from Transforms. BERT allows to process search queries that has natural, spoken language and delivers more accurate results in a faster way. It makes the professional writing and search engine optimization services more critical.

BERT has impact to SEOs and website owners. The updates affects its organic search results and featured snippets because of its complexity. It allows to interpret the word's meaning not only the meaning of the world itself but the words that come before and after. It is indeed a natural language processing and ptpre-training approach that helps Google to understand the natural language better.

There are o my two points to remember if you want your website boost its rankings. First is to published amazing content exactly what Google suggeed from the day one and second is to make sure that it's easy for the Google crawlers to read it. If you have a well written content, organized and has a relevant keywords it will likely rank high in search results.

To optimizes your website for BERT, it's important to remember that its model will help answer the queries who are sound more natural and does not mean that you need to stuff your content with long tailed keywords to boost your rankings. Keep in mind that website and write-up should be readable.