LG Shares the Good Life with Shelter of Hope

During the holidays late last year, LG, together with Netflix, held an intimate launch event for their Christmas animated feature film Klaus. True to the holiday spirit and the lessons ingrained in the movie, LG pledged to donate over 1 million pesos worth of Home Appliances to Shelter of Hope/Silungan ng Pag-asa, a temporary home of cancer-stricken kids from provinces.

The donations, which included a wide range of home appliances that will vastly improve the quality of life and enjoyment in the children's home, was recently formally turned over in a small gathering to celebrate the month of love, as well as World Cancer Day which fell on February 4th. LG Managing Director Inkwun Heo, together with #TeamLG, gave the donations to Pastor Junie Antiñero of Shelter of Hope. "It is our privilege to be partners with Shelter of Hope. The bravery and strength of these children is something we can all look up to. To be able to give them happiness, no matter how small, is a goal that we constantly work towards for." Mr. Heo said.

Pastor Junie gamely accepted LG's gift. "We are deeply grateful of LG's unwavering support for our cause. I, and more importantly the children, really appreciate it". After the donations were given away, the children from Shelter of Hope gave the audience a heartwarming treat with a moving performance.

The donations came in part of the #ShareTheGoodLifewithLG campaign during the holidays, where as a way of giving back to the community, LG dedicated a portion of each sale of each product to go towards furnishing the home of Shelter of Hope.

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What's with you BERT Update?

Last October 24, 2019 when Google launched its Google BERT Algorithm was the first significant update they have over the past five years. So, what is BERT?BERT stands for Bidirectional Encoder Representations from Transforms. BERT allows to process search queries that has natural, spoken language and delivers more accurate results in a faster way. It makes the professional writing and search engine optimization services more critical.

BERT has impact to SEOs and website owners. The updates affects its organic search results and featured snippets because of its complexity. It allows to interpret the word's meaning not only the meaning of the world itself but the words that come before and after. It is indeed a natural language processing and ptpre-training approach that helps Google to understand the natural language better.

There are o my two points to remember if you want your website boost its rankings. First is to published amazing content exactly what Google suggeed from the day one and second is to make sure that it's easy for the Google crawlers to read it. If you have a well written content, organized and has a relevant keywords it will likely rank high in search results.

To optimizes your website for BERT, it's important to remember that its model will help answer the queries who are sound more natural and does not mean that you need to stuff your content with long tailed keywords to boost your rankings. Keep in mind that website and write-up should be readable.

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