Out-of-home Advertising Effective Tool For Metro Consumers

Out-of-home advertising appears to be an effective touchpoint for middle class consumers in Metro Manila, with the country’s busiest highway, EDSA, garnering 43.9 percent market share of the multi-billion industry. This was revealed in the latest study conducted by Strategic Consumer and Media Incites (SMCI), a consumer and market research company, which covered respondents from 13 to 60 years old in all social classes A-E and those living around...

Read More

Home Credit and CIC Share Their Top Tips When Getting A Loan

Most of us have tried to used credit cards when we purchase or had loans for a big expense and even experienced to borrowed money from a co-worker. Well, don't worry because you are not alone. According to data from Banko Sentral ng Pilipinas, almost 50% of adult Filipinos have an outstanding debt while 33% had barrowed money from the past. There are growing segment that has taken loans from lending or financing companies. And it's hard not...

Read More