Filinvest urges Filipinos to ‘own their dreams’ Introduces Richard Yap as New Brand Ambassador

Gotianun-owned real estate developer, Filinvest Land, Inc. (FLI) steps up its advocacy in ‘building the Filipino dreams’ with its new campaign dubbed, “I Own My Dream,’ at the recently held week-long Filinvest Home Expo at the Festival Mall in Alabang, Muntinlupa City.

“Since the company was established, FLI has been rightfully claiming and owning its decades-old tagline, “We build the Filipino dream.” Driven by the Gotianun tradition of integrity, quality and service, FLI continues to ‘build more Filipino dreams’ while developing and expanding our diverse property portfolio to residential, office and retail spaces. And while we expand, it is just high time that we introduce “I Own My Dream” to inspire more Filipinos to dream and own their dreams not just here in the country, but around the world,” said Bernadette M. Ramos, vice president for Real Estate Marketing of Filinvest. 

During the said expo, FLI showcased its developments in Alabang, Cavite, Laguna and Batangas under its affordable and mid-income brands-- Futura Value Homes and Filinvest. Aside from this, a talent competition called “Filinvest Got Talent,” featured song and dance numbers to entertain mall revelers and expo guests.  Before the final dance number ended, the crowd went gaga when Richard Yap, one of Philippine TV’s sought-after leading men, went onstage and was introduced as FLI’s newest brand ambassador and ‘dream advocate.’ 

“I admire how Filinvest places high regard on Filipinos’ tenacity and passion to own their dreams. And how Filinvest has become instrumental to the lives of millions of Filipinos who have successfully achieved their dreams of having their own dream homes, and to those who will be. I, myself, share the same value. So, I’m very much honored to become a part of Filinvest’s advocacy. It is such a privilege to inspire Filipinos to own their dreams,” said Richard Yap, FLI’s brand ambassador and dream advocate. According to Ramos, Filinvest has chosen Richard Yap as their dream advocate because “he is an example of a Filipino dreamer who dared to pursue his dreams.” 

Yap, like many Filipinos, started out as a regular employee and a part-time entrepreneur who wanted to provide the best for his family. 

“As Filinvest’s dream advocate, I would like to encourage Filipinos to dream and strive to reach their dreams. To own a dream, we need to live it, work hard for it and claim it!,” emphasized Yap, who admitted working while studying in college. 

“Filinvest shall continue to ‘build more Filipino dreams.’ With Richard Yap as Filinvest’s dream advocate, we urge every Filipinos to dream big, and own their dreams,” stressed Ramos.

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