Get Crafty And Organized With Kawaii Hello Kitty Labeling Machine From Brother

Brother International Philippines Corp. (Brother Philippines), a leading global manufacturer of printing devices, is pleased to introduce the Hello Kitty labelling machine, PT-D200KT. An addition to its roster of electronic labellers, the PT-D200KT has built in Hello Kitty symbols and frames to make labeling more fun and creative.

“Two well-loved Japanese brands, Brother and Hello Kitty, come together to create a functional and creative gadget:  the Brother Hello Kitty labeling machine. This is perfect for the season as a gift, or for use in crafty gift tags,” said Brother President Glenn Hocson.

The PT-D200KT electronic labeller can print on a wide variety of tapes, widths of 6, 9 or 12mm, and colors. A Hello Kitty-designed tape is available as well. Labels can be created easily and quickly using built-in fonts, symbols and frames on durable and high quality Tze laminated tapes. The PT-D200KT comes with built-in 97 frames, with 22 Hello Kitty layouts, and 651 symbols with 34 Hello Kitty designs.

Hello Kitty enthusiasts may get organized and create labels for home, office or school with their favorite Japanese character. Photo albums, books and other items can be clearly and neatly labelled for easy storage, or school and office supplies may be personalized. Even in the kitchen, the labeling machine may be used to organize ingredients and items, as well as to keep track of food freshness using time and date labels.

The PT-D200KT is already available in Brother Authorized Dealers for P3,150.00, which is inclusive of 6 Months Standard Warranty, plus 6 Months Extended Warranty that is supported by the Brother Philippines Customer Service Centre.

For more information on the PT-D200KT, please call the Brother Helpdesk hotline at (02) 581-9888 or visit www.brother.com.ph

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Spotify Fanatics: Experience The Soundtrack Of Your Life With CloudFone’s Newest Edition

Filipinos love music. They listen to different songs wherever they are, depending on their current disposition in life – making every song relevant and significant. It is undeniable that music is very much integrated in the day-to-day lives of everyone.

Mobile tech innovator CloudFone recognizes this love of Filipinos for music, and the how more and more people are staying plugged in, listening to music, whether through their mobile phones, tablet devices, or even through desktops.

To further defy boundaries and address the growing wants and needs of today’s youth, CloudFone has partnered with Spotify in order to bringing a revolutionary device to life. Spotify is the the world’s most exciting global digital music streaming service. Now, through the CloudFone Thrill 500x, CloudFone Thrill 500x+, Cloudpad 702q, Filipinos will now be able to access any song they want and create playlists to fit every mood they are in.

Living up to its track record of being an innovator that pushes the limits and challenges existing norms, CloudFone, through its visionary Chief Executive Officer, Eric Yu, said this is the first time that Spotify has partnered with a mobile phone brand -- another true pioneering achievement for the young company.

“We are known in the industry as a pacesetter, leading light, a pioneer when it comes to introducing new and exciting technologies in the Philippines and making them within the reach of many Filipinos. This partnership with Spotify further reinforces this and paves the way as we materialize our aspirations and vision as a business, and this will definitely not be the last time you’ll hear about it,” declares Yu.

The CloudFone & CloudPad Spotify Edition series consists of the following line-up: the CloudFone Thrill 500x, CloudFone Thrill 500X+, and the CloudPad 702q. Here’s a run-down of specs for each smartphone and tablet device:

All these products have Panorama and High Dynamic Range (HDR) modes, Smile Detection, Voice Command controls, Zero Shutter Delay, and high-def video recording. You can now capture those special, stunning, captivating and wacky moments and memories on the street or just about anywhere in full, vivid and colorful detail—and without missing a beat.

The partnership between CloudFone and Spotify is definitely one that will rock the Philippine market for smartphones and tablets, an endeavor that will endear CloudFone and Spotify closer to the hearts of its Filipino consumers. We can all expect more industry-shaking efforts to come from this young company in the very near future, which are all part of its vision to further grow as a responsible and innovative business that aspires to make technology within every Filipino’s reach.

For more about CloudFone and its lineup of impressive Spotify-edition mobile digital devices, visit http://cloudfonemobile.com; “Like” their Facebook page, www.facebook.com/cloudfone; follow them via https://twitter.com/cloudfone or https://instagram.com/cloudfonemobile/.

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Spread Christmas Cheer With Creative And Pocket-friendly Gifts

The art of gift-giving is a tough skill to master. If properly done, a gift becomes a wish for someone’s happiness. A poorly chosen gift, however, can distort the good intention and may leave the recipient disappointed. Gifting can be frustrating but when executed with the right amount of perceptiveness and a pinch of creativity, it’s sure to be a rewarding and meaningful experience for both the giver and the receiver.

The two big questions we face when picking a gift are always what to give and how much to spend. A thoughtful present need not be expensive or extravagant. Sweet treats that you can make using a microwave oven are a convenient and fail-proof way to make someone’s day without breaking the bank.

Surprise a loved one with gooey chocolate cookies! Just combine and mix all ingredients in a lightly greased or nonstick microwave-safe tray. After setting the microwave on high for 4-5 minutes, let cool and enjoy!

Let your friends know how much you appreciate their personality and uniqueness by baking them a mug cake. You can get creative with the ingredients and most importantly, it will just take you minutes to prepare it using a microwave oven! With strawberries or peanuts, mug cakes are a sure way to make someone feel appreciated and cared for.

Who doesn’t love s’mores? Touch someone’s heart by spoiling their sweet tooth with s’mores. On a paper towel, place a piece of Graham cracker with marshmallow on top. Have another piece of Graham cracker with cold chocolate on a separate paper towel. Heat in the microwave oven for 5 seconds until the marshmallow expands.

Midea, one of the world’s largest manufacturers of appliances, offers Microwave Ovens that are perfect partners in giving simple but creative tokens of gratitude. Designed to save time and energy, Midea Microwave Ovens use less electricity so heating food in 3 minutes only costs a peso.

Compared to the conventional heat transfer, using Midea Microwave Ovens retains nutrients in food. Minimal liquid is required. This means you get 10% less fat versus conventional frying.

Being a respected global brand, Midea makes sure that functionality always meets style. Midea’s 30L Digital Microwave Oven boasts a stainless steel front and mirror door for a smooth and elegant finish.

Gift-giving, like any other forms of communication, requires time, effort and energy. With a little creativity and help from Midea Microwave Ovens, you can convey the message of love and appreciation while saving yourself from the stress of choosing the perfect gift.

To learn more about Midea’s Microwave Ovens and other home solutions, visit www.midea.com.ph and like their Facebook page at www.facebook.com/MideaPhilippines for updates.

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Meralco Lights Up The Liwanag Park Once Again

The Meralco's One Child, One Lamp Campaign is part of the annual Maliwanag ang Pasko tradition of the Manila Electric Company (MERALCO). It was once again opened the Liwanag Park to the public with a lighting ceremony held last December 2, 2015 at the company's headquarters in Ortigas, Pasig City.

The whole compund was literally lit up on the cue of Meralco Chairman Manuel V. Pangilinan to gether with Meralco executives when they pushed the button signalling the opening of the park.

Also, the Department of Education Secretary Bro. Armin Luistro was there to graced the lighting ceremony and receiving the donation of 2,000  solar lamps from Meralco employees, partners, and customers as the result of One Meralco Foundation's campaign for One Child, One Lamp, who has been launched last November to raise a funds to donate solar lamps to public schools in the mountains and island villages without electricity.

Public officials and community leaders from different municipalities of Meralco franchise area were also present during the ceremony. Earlier they  received recognition from One Meralco Foundation for their contribution to the foundation's Household Electrification Program that brings electricity to low income families within the Meralco business area.

Meanwhile, the opening of Liwanag Park was very impressive because of different features that Filipinos will surely love. Christmas figures and a gigantic tableau of Nativity scene made entirely of scrap copper wires was truly amazing. Visitors can ride on the miniature train, reminiscent of the days when rail operations were a part of the company's vast portfolio of business. The train's tracks circle a giant Christmas tree which is decorated with lanterns crafted from old electric meter covers and LED lights. It was ended with a fabulous fireworks display.

The park has also have a night bazaar where visitors can go shopping. Proceeds of the bazaar will go to One Meralco Foundation's One Child, One Lamp campaign.

The Meralco Liwanag Park is open everyday from 4:00pm to 10:00pm until January 10, 2016.

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Dyson Fluffy DC74 Is Soft To Touch But Not A Soft Touch

Most of the Moms today have stepped away from the classic broom to using a vacuum cleaner for their home. One of the latest from Dyson is the cordless vacuum that gives advance technology when it comes to cleaning and making sure that every inch of dirt is gone. Big and small dirt for the Dyson Fluffy DC74 is a no match. It has been engineered to tackle dust and debris on hard floors without leaving a scratch behind.

It has been said that it was tough on dirt and very kind to any kind of floors. It was designed with a soft nylon cleaner head with carbon strips engulfs large debris and envelopes fine dust. It's brush bar can reach right up to skirting boards achieving outstanding edge pick-up. 

It's motor for the clearer head is sat within the roller ensuring side to side pick up. 

The Dyson digital motor sits at the heart of Dyson's cordless vacuum cleaners. Spinning of 120, 000 rmp, 5 times faster than a formula 1 car engine. The Dyson digital V6 motor offers the power of full-size vacuum cleaner. Powerful suction in a small, light package and without the hassle of wrangling a power cord around furniture.

The Dyson Fluffy is always ready to go for easy floor cleaning and with a flick of the wrist switch to the ceiling. It has 8 additional tools Dyson Fluffy tackles hard to reach areas of your home. The motorised turbine head can glides up stairs while the flexible crevice too reaches narrow spaces behind furniture, the soft dusting brush sweeps up dust pn blinds, and the stubborn dirt brush tabkles the hardest of grime.

For the Dyson Fluffy DC74 pricing it was at Php 38, 500. Available in Century City Mall (Dyson Concept Store), Rustan's Makati,  Rustan's Shangri-la, Rustan's Cebu, Rustan's Gateway, Abensin Ascott, Duty Free Philippines, Anson's Makati, Robinson's Applicance Magnolia, True Value Rockwell, True Value Estancia and True Value 8Forbes.

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Another Gen-S Story: Honda Launches The All New Honda RS150

Honda as the largest motorcycle manufacturer, is now introducing another exciting motorcycle one after the other in the Philippine market.  It's one of the most advance technologically Scooters with Smart Engines to the most powerful Sports Engine in its class. After few months, Honda has finally presented the All New Honda RS150. The newest Honda Sports Bike is equipped with a New Generation 150cc Liquid-cooled DOHC 6-speed engine, born out of Honda Racing DNA with class leading advance technology.

In its official public launch in this year’s Inside Racing Grand Prix (IRGP) event held at Carmona Racing Circuit, Mr. Daiki Mihara, Honda Philippines, Inc. President and Mr. Noriaki Abe of Asian Honda, Chief Operating Officer of Asia & Oceana Region of Honda Motor Japan, announces Honda’s commitment in delivering the most exciting Honda product for the New Generation. This time, not only that Honda has introduced in the Philippines Honda Smart Engines for Scooter or Automatic models but now our New Generation of Filipino Sports Motorcycle Enthusiast can enjoy the All New Honda RS150 with Powerful Sports Engine. This is just the beginning of another Gen-S story to come hinted by the two top Honda executives.

The All New RS150 is an answer to young generation customers who are looking for freedom of high performance on sporty and sharply designed bike with class leading technology, specifications, and features explained by Mr. Elie Salamangkit Jr., Honda Product Planning Manager. To ensure the best handling possible, Honda’s Philosophy in developing sports motorcycle was applied wherein “Rider can control engine power in any circumstances… exactly when needed and as much as needed” or “Control at Riders’ Will”.

Design, Frame and Engine synergy is what made this newest Honda motorcycle special. The bike design reflects aggressive new generation styling with sharp looking body and boasts attractive features from latest Super sports. Giving pride to the rider is its sharp wedge shape and innovative and edgy surface treatment not to mention its class leading features of LED Headlight, Fully Integrated Digital Meter Panel, Rear and Big Diameter Front Disc Brakes, Aluminum Cast Wheel, Clamped handle bar, Tubeless tires, and Rear Monoshock absorber among others.

The frame which holds the motorcycle was designed with high agility and safety in mind. The frame and chassis delivers agile and responsive control, very suitable for city streets made possible by its agile 45 degrees steering handle, compact dimension wheelbase of 1275mm plus the application of new strong twin-tube type sports frame which is designed to be safe at high speed and quick acceleration.

The engine performance has the best acceleration in its class, but still fuel efficient by application of wide variety of friction reduction technologies producing maximum power of 11.8KW (16.0 PS) at 9,000 rpm. The new generation engine especially designed for Southeast Asia including the Philippines has the following characteristics:

1. Flexible output characteristics that enable fun riding in a wide range of riding situations.
2. Improved fuel efficiency performance.
3. Remarkable level of comfort enabling the rider to experience a high-grade feel.
4. Exterior design with functional beauty that evokes the sophisticated mechanism.

Honda dares customer to test it and discover real power that you can handle.

Finally, the all new RS150 is environment friendly with its Euro-3 compliant emission and safety is still Honda’s top most priority with the installation of Bank Angle sensor that increases rider’s safety by automatic engine turn-off during accidental crash or fall.

The IRGP crowd was further treated by actual show-off run of All New RS150 in the race track with its three exciting colors, Black, Winning Red and Space Magenta Metallic as special color which will all be available in Honda Shops nationwide.

To further strengthen commitment for the young generation, Honda has given the public a sneak peak of another Sports model, the All New CB150R which will be launched by next summer of 2016 as the Honda Gen-S story continues…

Excited with this latest news about Honda motorcycles? Find out more about Gen-S stories, visit their website at www.hondaph.com or visitwww.facebook.com/hondaph or contact the local dealer nearest you!

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Gen-S Sports Is The Newest Motorcycle Model for Smart Rider

Another exciting model of motorcycle is coming. Heading its way for the Philippine Public for one grand event on November 15, 2015 for the unveiling of of this year's Inside Racing Grand Prix (IRGP).

The world's largest motorcycle manufacturer non other than Honda will introduce another model of motorcycle called Gen-S Sports for our smart riders. 

This newest motorcycle model Gen-S Sports is from the most technologically advance Scooters with Smart Engines to the most powerful Sports Engine in its class. 

Honda is proud to present New Generation 150cc Liquid-cooled DOHC 6-speed racing engine born out of Motor GP DNA. The Gen-S Sports Model will finally reveal to the public this November!

Learn more about Honda Gen-S Stories by visiting www.hondaph.com or visit www.facebook.com/hondaph.

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New Plantronics BackBeat SENSE: Wireless Stereo Headphones, Reimagined

Ultra-light, smart Bluetooth® headphones deliver sublime audio, all-day listening on a single charge, and intuitive smart sensor technology Manila, Philippines – Plantronics (NYSE: PLT), a pioneer in audio and wearable technology, today unveiled the BackBeat SENSE: smart wireless headphones that redefine stereo headphone apabilities, comfort and audio excellence. Whether you want to get lost in a playlist, podcast, or movie, BackBeat SENSE combines barely-there lightweight materials, best-in-class Bluetooth battery life, smart sensors, understated style, and signature Plantronics audio. BackBeat SENSE is available today in the Philippines.

“From sunrise to sunset, people are indulging in streaming media on-the-go. They need headphones that don’t just keep up, but actually optimize their experience,” said Lori Langona, Director of Consumer Marketing, Plantronics. “With BackBeat SENSE, we’re bringing a new breed of headphones to the market that are equipped with intuitive sensor technology to help make the most of today’s always-on, content-rich, music-first reality.”

What makes BackBeat SENSE so different? Built-in smart sensors automatically pause your music when you slip off the headphones, preserving battery life when they’re not being worn, then gently fading in your tunes when you put them back on. Intelligent pairing makes connecting and moving back and forth between devices fast and seamless, including pairing with two devices simultaneously. Whispered voice alerts provide important updates on battery life, connection status, and more. Centralizing the headphone controls in one earcup makes the headphones easier to use and more intuitive, and battery life gets a serious boost with the ability to stream music and media for up to 18 hours on a single charge.

BackBeat SENSE also takes an innovative approach to design, ensuring all-day wearing comfort for everyone. Its unique, patent-pending headband is designed to comfortably fit 99% of head sizes and evenly distribute the weight of the headphones, extending wear time by eliminating pressure that can cause fatigue and discomfort. 

At only 140g, about the same weight as a smartphone, BackBeat SENSE is approximately 50% lighter than most on-ear Bluetooth headphones available today (* Internal testing has shown BackBeat SENSE weighs at least 50% less than a comprehensive list of competitive on-ear Bluetooth headphones.) Pillow-soft memory foam ear pads conform to the shape of the listener’s ear, improving audio performance. The headphones’ compact form and fold-flat earcups make BackBeat SENSE comfortable and convenient to wear around the neck when not in use.

Additional BackBeat SENSE technologies and benefits include:

• Signature Plantronics audio and dynamic drivers create the optimal balance of rich bass, crisp highs, and natural midtones to let you enjoy your music to the full, and hear every detail in your media.

• Advanced Class 1 Bluetooth lets you control up to two connected smartphones or tablets from up to 330ft/100m away—the length of a football field (* Requires a Class 1 Bluetooth device).

• Dual mics enable HD Voice communication for clear calls or interactions with voice applications such as Siri™, Google Now, Cortana and Skype.

• OpenMic™ technology for those times when you’ll occasionally need to hear the outside world. With OpenMic, you can do so with the touch of a button, and without missing a beat.

• Fold-flat earcups makes BackBeat SENSE easy to transport and store, and a durable pouch is included with a handy pocket for charging and audio cables.

Plantronics Award-Winning BackBeat Family

BackBeat SENSE is the newest member of the BackBeat family of wireless stereo products from Plantronics. Other BackBeat stereo Bluetooth headphones include the critically-acclaimed BackBeat PRO over-the-ear wireless headphones, featuring active noise cancellation, and a record-setting 24 hours of streaming; the BackBeat FIT sweatproof wireless headphones, which feature a unique, safety-oriented design and a stable fit that stays in place comfortably no matter how hard you work out; and the popular BackBeat GO 2 + Charging case wireless earbuds that provide premium audio in an incredibly small and light form factor. BackBeat PRO, BackBeat GO 2 + Charging Case, and BackBeat FIT are currently available at select retailers.

Pricing and Availability

BackBeat SENSE will be available in two styles – Black/Espresso and White/Tan – for MSRP P8,295 with GST. For more information, please visit http://www.plantronics.com/asia/where-to-buy/

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Filinvest urges Filipinos to ‘own their dreams’ Introduces Richard Yap as New Brand Ambassador

Gotianun-owned real estate developer, Filinvest Land, Inc. (FLI) steps up its advocacy in ‘building the Filipino dreams’ with its new campaign dubbed, “I Own My Dream,’ at the recently held week-long Filinvest Home Expo at the Festival Mall in Alabang, Muntinlupa City.

“Since the company was established, FLI has been rightfully claiming and owning its decades-old tagline, “We build the Filipino dream.” Driven by the Gotianun tradition of integrity, quality and service, FLI continues to ‘build more Filipino dreams’ while developing and expanding our diverse property portfolio to residential, office and retail spaces. And while we expand, it is just high time that we introduce “I Own My Dream” to inspire more Filipinos to dream and own their dreams not just here in the country, but around the world,” said Bernadette M. Ramos, vice president for Real Estate Marketing of Filinvest. 

During the said expo, FLI showcased its developments in Alabang, Cavite, Laguna and Batangas under its affordable and mid-income brands-- Futura Value Homes and Filinvest. Aside from this, a talent competition called “Filinvest Got Talent,” featured song and dance numbers to entertain mall revelers and expo guests.  Before the final dance number ended, the crowd went gaga when Richard Yap, one of Philippine TV’s sought-after leading men, went onstage and was introduced as FLI’s newest brand ambassador and ‘dream advocate.’ 

“I admire how Filinvest places high regard on Filipinos’ tenacity and passion to own their dreams. And how Filinvest has become instrumental to the lives of millions of Filipinos who have successfully achieved their dreams of having their own dream homes, and to those who will be. I, myself, share the same value. So, I’m very much honored to become a part of Filinvest’s advocacy. It is such a privilege to inspire Filipinos to own their dreams,” said Richard Yap, FLI’s brand ambassador and dream advocate. According to Ramos, Filinvest has chosen Richard Yap as their dream advocate because “he is an example of a Filipino dreamer who dared to pursue his dreams.” 

Yap, like many Filipinos, started out as a regular employee and a part-time entrepreneur who wanted to provide the best for his family. 

“As Filinvest’s dream advocate, I would like to encourage Filipinos to dream and strive to reach their dreams. To own a dream, we need to live it, work hard for it and claim it!,” emphasized Yap, who admitted working while studying in college. 

“Filinvest shall continue to ‘build more Filipino dreams.’ With Richard Yap as Filinvest’s dream advocate, we urge every Filipinos to dream big, and own their dreams,” stressed Ramos.

For updates, check out our website www.filinvestland.com or follow us on social media: facebook.com/FilinvestGroup
and twitter.com/filinvest.

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PLDT And Microsoft Boosting Philippine IT Education With Digital Campus Suite

The leading telecoms and multi-media service provider PLDT, through its business unit PLDT SME Nation has launched together with global IT giant Microsft Philippines a new service package called Digital Campus Suite. It will enable students and academes to have access to online learning programs and earn IT certifications for critical IT skills that are now in demand.

Through Digital Campus Suite, schools can now have high-speed connectivity with PLDT myDSL Biz or iGate and can have online access to training courses of the Microsoft IT Academy Program.

Microsoft's digital curriculum can be accessible to educators and students and can earn IT certifications in the Microsoft IT Academy Program for the fundamental technology skills as well as other courses that enables students to become more competitive for employment.

School can also receive licenses to Microsoft Office 360 to help their students and teachers interact and teach using Cloud tools and platforms. The suite also includes laptops, tablets, and WiFi access in the campus.

International Data Corporation (IDC) revealed that increased spending in IT cloud service will open up an estimated 14 million new jobs worldwide based on their studies. 

PLDT SME Nation has been partnering to schoolsand learning institutions to build their technology and connectivity resources in support of the education sector's need to improve ICT learning among the students and academe.

This partnership is seen to bridge the windering skills and education gap by empowering Filipino students the tools and knowledge to be able to compete and gain advantage in today's job market.

To learn more about Digital Campus Suite, visit www.pldtsme-nation.com.ph or call 101-888.

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TackThis! Helps Filipino Businesses Go Digital

PLDT, Voyager had launched concierge service of social commerce platform called TackThis! 

Now, Filipino businesses can create their online store using concierge services. Large and small who recognize the potential of eCommerce can be ready to sell online.

That is why Voyager Innovations (voyager), the digital unit of PLDT and Smart, together with PLD Alpha and PLDT SME Nation has introduced its online store creator TackThis! to over a thousand partner businesses so they can quickly and efficiently build their own branded digital commerce footprint that can incorporate a seamless social shopping experience for customers.

TackThis! as a platform enables businesses to set up their online shops in just a matter of 60 minutes. They can then "tack" their store to Facebook and other websites and the platform facilitates the customer's entire digital commerce journey. From the point of order up tp the management inventory and ending with fulfillment and payment.

It also have its advanced features that come as a part of the concierge service including the professional services for an effortless online store creation as well as hassle-free store management of logistics, payments and customer service via a team of TackThis! Ambassadors.

The concierge service also includes store marketing via placement on Takatack, the sister site of TackThis! which is now the largest online shopping discovery platform that aggregates and promotes not only offerings from the thousands of merchants who have established their online shops through TackThis!, but also products from other online stores and retailers in the country including the Rocket Internet-backed Zalora and Lazada.

TackThis! has over 30,000 merchants in Singapore, Malaysia and the Philippines with more than 400 merchants already part of the premium TackThis!

It is indeed an end to end solution tailored to get retailers selling online quickly.

To know more about TackThis!, please visit  www.tackthis.com.ph/ and to know more about Takatack, please visit www.takatack.com

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A Beacon of Marketing Excellence In The 36th Agora Awards

Marketing is a dynamic and continuously evolving field. Every year, Filipino companies come up with innovative and effective marketing campaigns that change the mindsets of consumers and build brands. These are campaigns that embed themselves in the minds of people, creating results and bringing success. 

In the Philippines, one award recognizes these marketing breakthroughs. An award with a long history of recognizing the best of the best in Philippine marketing. It’s an award that’s highly regarded and most prestigious that it’s known as “The Oscars of Philippine Marketing.” It’s better known in the Philippines as The Agora Award.

“The Agora Awards are a testament to the passion, dedication, brilliance and commitment of excellent individuals and companies in the marketing industry,” says The Agora Director-in-Charge, Alpha Allanigui.

The Agora Awards started in 1979 to recognize outstanding efforts in marketing by individuals and companies in the industry. This was a project of the Philippine Marketing Association or PMA, and was one of the highlights of their silver anniversary that year. It was the brainchild of Guillermo T. Garcia, and was introduced under the leadership of  then president Agustin Bengzon.

Now on its 36th year, The Agora Awards continues this legacy of marketing excellence, and celebrates the programs and people who have created an indelible mark in marketing. People who are an inspiration to their peers as well as the younger generation. As Allanigui explains: 

“We wish to highlight that we have more professionals and companies to recognize in this field, and that the younger generation can have professionals to emulate and Filipino companies to be proud of. The Agora Awards honor the best creative and strategic minds in the marketing industry. We hope that as we honor we can also build on the aspiration to be an Agora while thinking of having to give back to the Philippines. ” she adds.

The first Agora Awards had three categories, namely Marketing Management, Marketing Education and Entrepreneurship. Through the years, additional categories were added to include Marketing Company, Advocacy Marketing, Overseas Marketing, Export Marketing, and, last year’s new category, Marketing Communication. 

Recognizing the roles of entrepreneurship in innovating the marketing field, a category on Entrepreneurship was also introduced in The Agora Awards. Divided into 3 categories according to the size of business: Small-, Medium-, and Large-Scale, this category has been well received by Filipino entrepreneurs. A fact that can be seen in the number of entrants and nominees in the category these past years.

The PMA also recognizes the work of public figures who have marketed and advocated the beauty of the country and its people. With this as inspiration, the Honorary Agora Award will now be presented to individuals who have made great contributions in Nation-building. This Honorary Award is recommended by The Agora Committee and is only awarded upon the consensus and unanimous vote of The Agora Board and Awards Committee. This year, a distinguished personality will receive The Honorary Agora for Nation-Building.

The 36th Agora will also be the venue for one of PMA’s programs, the Agora Circle Conference. 

Presided over by former Agora Awards winners, attendees of the conference will learn first hand the personal stories of the awardees on what inspired them to create their winning marketing campaigns. Their insights and talks are designed to inspire participants to apply these same lessons and strategies in their own businesses. Here, they will also discuss latest developments and trends in 
marketing. 

The Agora Circle Conference is one of the initiatives that the PMA has brought back for The 36th Agora. “This year, we decided to revive it, because we saw that people are really looking for avenues to learn more about marketing, its trends and innovations,” says Donald Lim, member of The Agora Awards board of advisers. “We saw that in the conference last July when a lot of people attended. 

They really wanted to get in touch with new marketing tips.”

This year’s Agora Circle Conference follows the theme “Fifty Shades of Marketing Darker.” Aside from former Agora winners, it will also feature some of the country’s best speakers, members of the academe, industry professionals and students discussing topics that are of interest to the local marketing industry. These include topics on branding, entrepreneurship, social responsibility, and technology. All talks shall be made available online to serve as a resource for marketing professionals and students.

“Marketing is all about being first, in any way and in any form,” Lim says. “Our challenge is to always innovate one’s self. Since the needs of consumers change, so should the products and services you’re offering.” 

In its totality, The 36th Agora – through its awards and the Agora Circle Conference – will serve as a beacon of marketing excellence. This is part of the PMA’s commitment to continuously uplift the country’s marketing industry and discipline.

Nominations for The 36th Agora Awards are being accepted until September 8. 2015. For details and nomination requirement, visit www.theagora.ph.

For details about the 36th Agora Awards, visit www.theagora.ph. For information about the Philippine Marketing Association, visit philippinemarketing.net.ph.

Press Release

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Get A Chance To Win Big With LG G4 at LG’s 3-Day Big Sale!

LG Mobile has a treat for those wanting to have the chance to get their hands on their own LG G4 this weekend. For three days, consumers can enjoy a big Php
4,000 slash off LG G4’s original price! 

This three-day-only promo lets consumers get the genuine vegetable-tanned leather-backed powerhouse smartphone in tan, black, and red from Php 32,990 down to Php 28,990 only. Or if they’re after the sleeker version of the most ambitious smartphone to date, they can get the metallic back with diamond-cut detailing in titan gray, shiny gold, or ceramic white from Php 31,990 down to Php 27,990 at this weekend’s sale.

The LG G4 is equipped with impressive camera features: 16-megapixel laser autofocus rear camera with f/1.8 aperture level perfect for low light photography, 8-megapixel front camera, RAW file format capability, and the Manual Mode which enables the user to adjust ISO levels, brightness, aperture level, shutter speed, and white balance similar to a professional DSLR camera. The mobile technology leader is letting users enjoy this by including a FREE 32 GB microSD Card valued at Php 1,000. If that’s not enough, LG is also including an additional 100 GB worth of Google Drive storage with a two-year period extension valued at Php, 2,200. 

The LG G4 is one of the remaining smartphones to retain its removable back plate that exposes its removable battery and expandable memory with microSD Card slot. And for those who are anxious to know the feel of genuine leather on their hands, LG’s including one leather-back case for free valued at Php 1,500 in different limited edition colors—light blue, yellow, pink, and orange—when they purchase the leather back variant.

For those who will be purchasing the metallic LG G4, they can also get a Quick Circle Case free in gray, gold, and white, also valued at Php 1,500.

“We are happy that the LG G4 has been welcomed in the Philippines with positivity since we launched it here. Through this sale, we want to express our gratitude to our customers who have been loyal to our brand and our products,” Vice President for Mobile Communications, Jay Won So on top of the Php 4,000 price slash off, consumers can enjoy up to a total of Php 4,700 worth of freebies when they get their LG G4 this weekend at a steal.

The big LG G4 sale will be running from August 14 to August 16, 2015 only. For more details about the “LG 3-Day Big Sale,” visit http://www.lg.com/ph/inside-lg/3-day-big-sale.

To learn more about LG G4, visit www.lg.com/ph; like LG Philippines’ Facebook page; or follow @LGPhilippines on Twitter and Instagram.

Press Releases

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Smart Enterprise and PLDT SME Nation Unveils The Bozz Awards

Smart Enterprise, under PLDT SME Nation has unveiled its latest initiative to empower the new bread of Filipino Entrepreneurs.

Thus, the Bozz Awards is a social media crowd sourcing search for the new generation of entrepreneurs who are harnessing digital tools to grow their business.

In partnership with Rappler, the Bozz Awards is hoping to inspire more entrepreneurs with their success stories of those who have boldly embraced the challenges and opportunities of digital age.

Rapple will be te main house as the site of the Bozz Awards and will facilitate the crowd sourcing aaspect of the campaign which  will carry the online handle #BeTheBoss.

How to join the Bozz Awards?

To qualify for Bozz Awards, entrepreneurs must be 45 years old and below, based in the Philippines, and must be business owners for at least two years.

Nomination will starts on August 10 and must be done online via micro-site on Rappler. You can also Tweet-pitch a 140 character nomination on Twitter using the hashtag #BeTheBoss. More details will also be announced on August 10 via official Bozz awards site.

There will be 15 nominees will be chosen by a panel of judges with three each under five categories;

The Boss for Mobile Readiness
The Boss for E-Commerce
The Boss for Social Media
The Boss for Customer Service
The Boss for Social Responsibility and Entrepreneurship

The public will then have a chance to cast their votes and these votes together with the results of the panel deliberation will determine the final five Bozz Awardees. The Finalist will be honored in a grand celebration and post-forwards culmination party to mark the end of the first ever run of the Bozz Awards. 

The first batch of Bozz Awardees will each receive a full-powered Smart Enterprise Biz Kit which consist of business-enhancing tools and gadgets, including year-long data subscription to help keep them always connected to their customers and updated with their operations even while on the go.

As a fitting tribute to game-changing entrepreneurs who are leading the digital revolution in business, the final five Bozz awardees will also given a once-in-a-lifetime opportunity to see the world's melting pot of technology via an exclusive Silicon Valley tour.

For more information on how to #BeTheBoss, visit rappler.com/betheboss.

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Google's Newest Campaign: Love Your Language

Getting a chance to attend another Google event is awesome, this time in Manila. They have new campaign which also in time for the celebration of "Buwan ng Wika".

Now, if you are thinking what is this "Love Your Language Campaign"? Let me tell you something about it.

It is Google's way of empowering the communities to build high quality translations online for their languages using Google translate Community Tool so that native and non-native speakers can appreciate the language better.

I participate to the translate-a-thon after the program on the event and it was fun. I enjoy translating from English to Filipino and to be sure I only translate those I know 100% the rest... I just skip it, for sure there is someone out there who will do it.

You can actually participate by signing in your Google account and visit the https://sites.google.com/site/loveyourlanguagephilippines/ or https://goo.gl/HPwl3Z to register and get more information on how you can help translate as part of Love Your Language in the Philippines.

You can even translate in both Filipino or Cebuano if you are both knowledgeable of them. Your total umber of contributions will be counts coming from the Gmail account that you are using.

It is actually a whole month celebration and translation. However, after August, you can still continue translating to improve Filipino and Cebuano on the web. But Google will only be measure the contributions and individuals until August 31, 2015 as part of the month-long program. 

Google is holding a series of Love Your Language translate-a-thons across the country through several community-led and campus-led events in Bacolod, Baguio, Cagayan de Oro, Cebu, Dagupan, Davao, General Santos, Guimaras, Halsema, Iligan, Iloilo, La Union, Los Banos, MakatiCity, Pangasinan, Quezon City, and Zamboanga.

Also, Google calls on Pinoys for lyrics for new OFW song.  It was set to launch a special song with five well-known local bands and musicians for Filipino modern-day heroes (OFWs).  It was meant to recognize and celebrate close to 12 million OFWs and aims to reconnect them with things they miss back home through music.

Google is working with Sponge Cola, ItchyWorms and Kjwan, band vocalist Ebe Dancel and YouTube Star Mikey Bustos, who will be putting melody to the lyrics and will be recording the song together. The song will be release on September 1 exclusively on YouTube.

To submit your lyrics, simply go to https://goo.gl/vRkjUK or post using #GoogleMissKoNa on Google+, Twitter, Facebook, or Instagram.

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How To Track Your Social Media Marketing Activities

If you are doing social media for your website you may come to think one day of wanting to know what's your social status. You will definitely wanted to know how to track your activities. Worry no more because I'm here to give you some pointer on how to do it.

I know that your metrics will help you improve your social present. By tracking your social activity, allows you to entice quality followers, engagement and providing good content that will resound your audience.

Below is the list of things you can do to improve your social media marketing;

Determine the best time to update.

Tools like SumAll can track metrics like what specific time of the day that you get the most engagement and what kind of content work perfectly for your post.

Gathering this insight by start scheduling your post at optimum times. Make some variation as well using different kinds of content. Connect and grow your audience.

Identifying the range of keywords on Twitter.

Use the tool like TweetReach in tracking a specific keywords or hashtags on Twitter.  Especially if you are running a campaign that includes hashtags
for a given time frame. It can look for over 1,500 tweets for every keyword. Can even show the most influential accounts who help spread the campaign that makes it easy for you to engage with your audience.

Study how your competitor is doing.

To find out how your competitor excels or falling short on social media, you can use the Rival IQ. 

It's not bad researching how your competitors are doing. actually it will help you decide which or where to go and finding out how effective what they do. Sometimes, finding the success or fall of other in doing a particular thing will help you decide which are the best way to go through.

Identify Your Traffic Sources.

It is better to know where you traffic are coming from. Customizing your landing page and measuring your metrics will help you extend your audience reach. Streaming line your social effort either by adding or reducing the time that you spent on social media will get better click through rates.

Look for relevant followers.

You can use ManageFlitter to help you identify people who unfollow you on Twitter. So it will easy to identify which people to take off on your list which aren't following you back.

It also allows you to find perfect customers on Twitter which makes easy for you to follow.

Measuring different social metrics may seem like an alarming task and sometimes very overwhelming. However, incorporating one at a time will give you time to see which one is effective for you that may help you to engage more and enhance your social strategy.

Let me know which metrics are important to your social marketing? Share your thoughts in the comments below and let's start the conversation.

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