Wednesday, August 28, 2013

All throughout this month of August, Yahoo released a variation of its brand new logo, as par of their 30 Days of Change. However, the final and official new logo will get live on September 4, 2013 at 9pm PT/ September 5, 2013 midnight ET.  

In the post of Kathy Savitt, Yahoo's Chief Maketing Officer in Tumblr, she gave the reason of this campaign, and I quote; 

 “We want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.”

This is the preview of things to come... 



In addition to the brand-new logo, Yahoo! has also released their updated website in their portal that utilized stock background while the weather website used a Flicker photo of your area after you have inputted your location. These newly designed website portals are the following; 

- Yahoo! Sports
- Yahoo! Movies
- Yahoo! Music
- Yahoo! TV
- Yahoo! OMG
- Yahoo! Games
- Yahoo! Weather

Note: You can click the above portal to see the live updated website of Yahoo!

Furthermore, you will notice that each website has new features, which focus on better navigation and information that users are most interested within the forefronts.  It has an aspect of personalization by location base and with your Yahoo profile. 

For sure that many of Yahoo! users will appreciate the shift because it's simpler, updated navigation and has personalized information.

Oh, by the way, they also post each day's new logo. You can check out their twitter, @Yahoo with #dailylogo, check out their Facebook page at http://www.facebook.com/yahoo and visit http://www.yahoo.com/dailylogo for more information. 

Photo Courtesy Of: www.yahoo.com

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